Marketing - The Latest Trends

Private or Corporate Training

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Description And Objectives

For organizations, the quest for growth has become a difficult challenge to meet and maintain. We live in a volatile economic environment, dominated by fierce competition, constant changes in consumer behavior, and a rapid pace of technology. In order for businesses to stay ahead of the curve, firms must update their marketing strategies and adapt to new trends.

Marketing is constantly evolving. It is essential to understand the new strategies and trends that create lasting and high value for the target segment and the public.

Training Plan

This training presents current trends and emerging currents, as well as the transformation of :

  • Marketing into market-making !
  • Funnel conversion concept into circular concept
  • 4Ps model into SAVE model
  • Paid media into owned media
  • Qualitative measurement into quantitative model
  • Era of segmentation into era of value.
Quotes Sign I really appreciated the suggestions of work applications that will be useful in facilitating our work. », Annie
Quotes Sign Great coverage of inbound marketing. Good update on relevant topics and current designations. In-depth answers to pertinent questions. Presenter and Isarta coordinator were friendly and approachable. », Jean

Target Audience

This training is aimed at marketing professionals looking for essential trends and inspiring currents.


Richard Saad

Business and Marketing Consultant

Richard Saad is a marketing expert and accomplished business leader with over 15 years of experience in both international and Canadian markets. He has won prestigious awards and has served large companies and institutions such as Pepsi, Audi, the Government of Quebec, IKEA, Gulf Bank, Yellow Pages Group, Bombardier, Quebecor, Pfizer, and many others.

In 2008, Richard Saad founded Remarkable Communications, a full-service agency based in Montreal. As the head of the company, he led numerous marketing projects and ensured a high level of creativity in all services provided by the agency. In addition to his full-time consulting work, Richard Saad shares his passion for marketing by teaching MBA courses at HEC Montreal and as a Global Program Leader in Washington DC, USA.

Richard Saad holds a Master's degree in Communications and Marketing from Laval University in Quebec, as well as an Executive MBA from McGill-HEC University. He also has a Bachelor's degree in Art and Advertising from the University of Montreal and a diploma in Graphic and Multimedia Design from the International Academy of Design.

Quotes Sign Great speaker. Great communicator. », Karla L.
Quotes Sign Highly competent speaker with very clear explanations ! », Sylvie H.
Richard's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.