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Variable date and time |
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Location of your choice |
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Tailored to your needs |
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Tailor-made budget |
Creativity is the thought process required to solve a problem. Contrary to popular belief, creativity is not an innate talent but rather a technique that can be learned and mastered. Research shows that creativity in business is profitable, but it is also a catalyst for innovation.
This training allows you to better understand the creative and innovation process, techniques, challenges, and their integration within your company.
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Clear explanation, very well simplified. », Marie-Josée C. |
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The content presented is interesting, the trainer is passionate and it was advantageous to be in a small group. », Isabelle & Edwidge |
This training is aimed at SMEs who wish to better understand the creative process and its applications in problem-solving. This course also allows product managers and managers to improve their offerings or create new products by applying different innovation models.
Richard Saad is a marketing expert and accomplished business leader with over 15 years of experience in both international and Canadian markets. He has won prestigious awards and has served large companies and institutions such as Pepsi, Audi, the Government of Quebec, IKEA, Gulf Bank, Yellow Pages Group, Bombardier, Quebecor, Pfizer, and many others.
In 2008, Richard Saad founded Remarkable Communications, a full-service agency based in Montreal. As the head of the company, he led numerous marketing projects and ensured a high level of creativity in all services provided by the agency. In addition to his full-time consulting work, Richard Saad shares his passion for marketing by teaching MBA courses at HEC Montreal and as a Global Program Leader in Washington DC, USA.
Richard Saad holds a Master's degree in Communications and Marketing from Laval University in Quebec, as well as an Executive MBA from McGill-HEC University. He also has a Bachelor's degree in Art and Advertising from the University of Montreal and a diploma in Graphic and Multimedia Design from the International Academy of Design.
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Great speaker. Great communicator. », Karla L. |
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Highly competent speaker with very clear explanations ! », Sylvie H. |
