Stimulating creativity and innovation

Private or Corporate Training

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Description And Objectives

Creativity is the thought process required to solve a problem. Contrary to popular belief, creativity is not an innate talent but rather a technique that can be learned and mastered. Research shows that creativity in business is profitable, but it is also a catalyst for innovation.

Training Plan

This training allows you to better understand the creative and innovation process, techniques, challenges, and their integration within your company.

  1. What is creative thinking?
  2. What are the keys to creativity?
  3. How to unlock my creative potential?
  4. How to demystify fact from fiction?
  5. What is creative thinking?
  6. What do I need to be creative? Applied creativity.
  7. What is brainstorming? Main techniques?  
    • The list of 100 ideas
    • SHIRITORI technique (Japan)
    • Simplified thinking Brainwriting
    • The idea box
    • The 6 hats
    • SIT (Systematic Inventive Thinking)
    • Design Thinking
  8. Creativity vs Innovation. What is the magic formula?
  9. The innovation model (Innovation Value Chain)
  10. Innovation strategies
  11. Design Thinking Workshop
Quotes Sign Clear explanation, very well simplified. », Marie-Josée C.
Quotes Sign The content presented is interesting, the trainer is passionate and it was advantageous to be in a small group. », Isabelle & Edwidge

Target Audience

This training is aimed at SMEs who wish to better understand the creative process and its applications in problem-solving. This course also allows product managers and managers to improve their offerings or create new products by applying different innovation models.


Richard Saad

Business and Marketing Consultant

Richard Saad is a marketing expert and accomplished business leader with over 15 years of experience in both international and Canadian markets. He has won prestigious awards and has served large companies and institutions such as Pepsi, Audi, the Government of Quebec, IKEA, Gulf Bank, Yellow Pages Group, Bombardier, Quebecor, Pfizer, and many others.

In 2008, Richard Saad founded Remarkable Communications, a full-service agency based in Montreal. As the head of the company, he led numerous marketing projects and ensured a high level of creativity in all services provided by the agency. In addition to his full-time consulting work, Richard Saad shares his passion for marketing by teaching MBA courses at HEC Montreal and as a Global Program Leader in Washington DC, USA.

Richard Saad holds a Master's degree in Communications and Marketing from Laval University in Quebec, as well as an Executive MBA from McGill-HEC University. He also has a Bachelor's degree in Art and Advertising from the University of Montreal and a diploma in Graphic and Multimedia Design from the International Academy of Design.

Quotes Sign Great speaker. Great communicator. », Karla L.
Quotes Sign Highly competent speaker with very clear explanations ! », Sylvie H.
Richard's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.