Designed for HR and communication professionals, this course provides the keys to build and develop a powerful employer brand, at the crossroads of HR and marketing skills. An effective employer brand is one deeply rooted in the employee experience and brilliantly highlighted to attract and retain talent in a competitive market. By addressing advanced communication strategies and creating a unique visual identity, while navigating through the nuances of equity, diversity, and inclusion, participants will learn to shape a brand that not only resonates authentically internally but also effectively communicates to their target audience.
Objectives :
Introduction to employer branding: Definition and strategic importance in talent attraction and retention.
HR, communication, and marketing professionals.
As a seasoned Talent Value Proposition Consultant, Sarah Jodoin-Houle, with a background mix of consulting, in-house management, and entrepreneurship, brings over 15 years of HR, total compensation, and communication expertise. She has supported a broad spectrum of organizations in becoming employers of choice.
Her contributions extend to research projects, numerous articles, and presentations on diverse HR and future of work topics. Sarah is also the founder of the boutique consulting firm La Talenterie and hosts a popular HR-focused podcast.