Design Thinking: Innovate and Evolve Your Product or Service

Private or Corporate Training

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Description And Objectives

Design Thinking is a modern approach that puts the user or customer at the center of your business model. It is a customer-oriented technique that allows for quick and effective solutions. Founded by the consulting firm IDEO in 1991, Design Thinking has become an essential tool in business. It enables decision-making based on real user needs rather than unproven assumptions and beliefs.

Training Plan

This training introduces the concept of Design Thinking, explains its components, and demonstrates its application in your business.

  • Introduction to the concept of Design Thinking
  • Understanding your audience and mastering empathy
  • Defining the problem
  • Generating solutions
  • Creating a prototype
  • Testing and analyzing the results

The training is a combination of theoretical concepts, practical workshops, group discussions, and case studies.

Target Audience

This training is intended for product managers, project managers, and marketing professionals who want to improve and innovate their services or products.


Richard Saad

Business and Marketing Consultant

Richard Saad is a marketing expert and accomplished business leader with over 15 years of experience in both international and Canadian markets. He has won prestigious awards and has served large companies and institutions such as Pepsi, Audi, the Government of Quebec, IKEA, Gulf Bank, Yellow Pages Group, Bombardier, Quebecor, Pfizer, and many others.

In 2008, Richard Saad founded Remarkable Communications, a full-service agency based in Montreal. As the head of the company, he led numerous marketing projects and ensured a high level of creativity in all services provided by the agency. In addition to his full-time consulting work, Richard Saad shares his passion for marketing by teaching MBA courses at HEC Montreal and as a Global Program Leader in Washington DC, USA.

Richard Saad holds a Master's degree in Communications and Marketing from Laval University in Quebec, as well as an Executive MBA from McGill-HEC University. He also has a Bachelor's degree in Art and Advertising from the University of Montreal and a diploma in Graphic and Multimedia Design from the International Academy of Design.

Quotes Sign Great speaker. Great communicator. », Karla L.
Quotes Sign Highly competent speaker with very clear explanations ! », Sylvie H.
Richard's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.