Business strategy and value creation: Analysis, planning, management and strategic execution

Private or Corporate Training

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Description And Objectives


Duration : 1 or 2 days depending on the needs and level of depth

This 1-2 day workshop/training on business strategy and strategic planning will provide participants with the skills and tools they need to develop and implement effective strategies.

The objectives of this workshop/training are to help participants :

  1. Understand the importance of business strategy and strategic planning in achieving organizational goals
  2. Learn how to develop and implement effective business strategies
  3. Analyze industry trends and competitive landscapes
  4. Identify growth and innovation opportunities
  5. Create a roadmap to achieve strategic objectives
  6. Improve collaboration and communication within teams

The objectives of this workshop/training are to help the organization :

  1. Improve the organization's ability to achieve its strategic objectives
  2. Strengthen organizational agility and the ability to respond to changing market conditions
  3. Foster a culture of innovation and continuous improvement
  4. Attract and retain top talent
  5. Improve the organization's reputation and competitive advantage

Throughout the training, participants will engage in various activities such as case studies, group discussions, and strategic planning exercises to apply the concepts they learn and develop practical skills. By the end of the session, participants will have a better understanding of how to develop and implement effective business strategies, and contribute to a culture of innovation and continuous improvement within the organization.

Training Plan

The workshop/training will cover the following topics :

  1. Introduction to business strategy and strategic planning
  2. Understanding the external and internal environment
  3. Analyzing industry trends and competitive landscapes
  4. Identifying opportunities for growth and innovation
  5. Developing a strategic roadmap
  6. Implementing and executing the strategy
  7. Monitoring and measuring strategic performance

Target Audience

The target audience for this training on business strategy and strategic planning would be mid to senior-level executives within the organization who are involved in developing and implementing business strategies. This workshop would be particularly beneficial for those responsible for strategic planning, business development, operations, and finance.


Richard Saad

Business and Marketing Consultant

Richard Saad is a marketing expert and accomplished business leader with over 15 years of experience in both international and Canadian markets. He has won prestigious awards and has served large companies and institutions such as Pepsi, Audi, the Government of Quebec, IKEA, Gulf Bank, Yellow Pages Group, Bombardier, Quebecor, Pfizer, and many others.

In 2008, Richard Saad founded Remarkable Communications, a full-service agency based in Montreal. As the head of the company, he led numerous marketing projects and ensured a high level of creativity in all services provided by the agency. In addition to his full-time consulting work, Richard Saad shares his passion for marketing by teaching MBA courses at HEC Montreal and as a Global Program Leader in Washington DC, USA.

Richard Saad holds a Master's degree in Communications and Marketing from Laval University in Quebec, as well as an Executive MBA from McGill-HEC University. He also has a Bachelor's degree in Art and Advertising from the University of Montreal and a diploma in Graphic and Multimedia Design from the International Academy of Design.

Quotes Sign Great speaker. Great communicator. », Karla L.
Quotes Sign Highly competent speaker with very clear explanations ! », Sylvie H.
Richard's trainings at Isarta

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