Event Strategy, Creativity, and Innovation

Private or Corporate Training

Calendar Variable date and time
Marker Location of your choice
Star Tailored to your needs
Currency Tailor-made budget
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Description And Objectives

Through a consultative approach, guidance, creative sessions, and strategic recommendations, we aim to enable you to integrate new business practices and delve into the key components of a successful, high-value event.

Take the necessary step back to better align your event offerings. Discover the key elements that foster a memorable experience, develop an approach based on event strategy, and equip yourself to generate relevant innovation within your industry.

Training Plan

In order to establish an event strategy, question your target audience, event offerings, and create more impact through event creativity, it's important to take a step back and ensure that you trigger the right reflections from the start.

What is being offered to you is tailored support. A consultation and coaching formula that includes creative sessions to effectively develop your distinctive signature, the thread that connects the impact of your organization throughout all your event tactics.

The key is to create an engaged community around your event. To create a concept that reflects your brand, meets the needs of your target audience, and offers an active role to participants. Consider the participant experience as a whole: before, during, and after !

Examples of topics include :

  • Value proposition
  • Stakeholders and ecosystem
  • Participant experience
  • Event branding
  • Event strategy
  • Event creativity

Target Audience

These services are intended for managers and professionals (project managers, directors, coordinators, advisors, team leaders) in marketing and communication who organize events or brand activations. We cater to experiential professionals at beginner or intermediate levels who wish to update their practices and adopt innovation strategies.


Joannie Bergeron

Founder of Immersive Productions and ACCRO Montréal, Event Strategist

Joannie Bergeron has been working in the event and communication industry for over fifteen years. As the founder of Immersive Productions, she is the visionary who sets the direction, propels, and amplifies the approach. A great strategist and exceptional creator, she produces impactful tailor-made experiences, focused on making a significant impact and acting as a springboard. As a producer, she unleashes event creativity and ensures that each production aligns perfectly with the brand, its uniqueness, its message, and most importantly, the participant it is targeting. Acting as a conductor, she mobilizes and brings together the best talents for each project. She is also the founder of ACCRO Montréal.

Joannie's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.