An event isn’t just a moment to organize: it’s a strategic lever, a narrative space, and a catalyst for growth. When thoughtfully designed, it becomes an experience that mobilizes people and paves the way for what organizations want to build for the future.
The organizations that stand out today are those that give meaning to their initiatives, create coherence at every step of the journey, and put humans at the center of their decisions—while daring to imagine what their audiences have not yet experienced.
In this 60-minute express conference, Joannie Bergeron—event strategist, founder of Immersive, and creator of custom experiences for 15 years—shares the essential keys, must-have pillars, and practical reflexes behind the most memorable experiences.
Through concrete examples, field insights, and a deeply human perspective on the role of experiences, she shows how content, scenography, creativity, and experiential strategy can become powerful drivers of engagement, development, and organizational visibility.
An inspiring, energizing, forward-looking talk that offers a fresh perspective on the true potential of experience—and makes you want to rethink your initiatives to create moments that genuinely leave a mark.
Objectives
By the end of this conference, participants will be able to:
This conference is intended for beginner to intermediate participants, including:
Joannie Bergeron has been working in the event and communication industry for over fifteen years. As the founder of Immersive Productions, she is the visionary who sets the direction, propels, and amplifies the approach. A great strategist and exceptional creator, she produces impactful tailor-made experiences, focused on making a significant impact and acting as a springboard. As a producer, she unleashes event creativity and ensures that each production aligns perfectly with the brand, its uniqueness, its message, and most importantly, the participant it is targeting. Acting as a conductor, she mobilizes and brings together the best talents for each project. She is also the founder of ACCRO Montréal.