Conference — The 5 Keys to a High-Impact Event

How to create experiences that mobilize, transform, and leave a lasting impression

Private or Corporate Training

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Description And Objectives

An event isn’t just a moment to organize: it’s a strategic lever, a narrative space, and a catalyst for growth. When thoughtfully designed, it becomes an experience that mobilizes people and paves the way for what organizations want to build for the future.
The organizations that stand out today are those that give meaning to their initiatives, create coherence at every step of the journey, and put humans at the center of their decisions—while daring to imagine what their audiences have not yet experienced.

In this 60-minute express conference, Joannie Bergeron—event strategist, founder of Immersive, and creator of custom experiences for 15 years—shares the essential keys, must-have pillars, and practical reflexes behind the most memorable experiences.
Through concrete examples, field insights, and a deeply human perspective on the role of experiences, she shows how content, scenography, creativity, and experiential strategy can become powerful drivers of engagement, development, and organizational visibility.
An inspiring, energizing, forward-looking talk that offers a fresh perspective on the true potential of experience—and makes you want to rethink your initiatives to create moments that genuinely leave a mark.

Objectives

By the end of this conference, participants will be able to:

  • Understand the principles that turn an event into a memorable experience
  • Identify the essential dimensions of a successful experience
  • Grasp the role of content and experiential design
  • Distinguish where innovation truly creates value
  • See the transformative potential of an event

Training Plan

  1. Beyond the event: designing the experience
  2. The four dimensions of an experience that resonates
  3. Content as the engine of impact
  4. Experiential design: staging your brand DNA
  5. Meaningful innovation through five pillars

Target Audience

This conference is intended for beginner to intermediate participants, including:

  • Managers, project leads, and coordinators in marketing, communications, and experiential initiatives
  • Professionals responsible for events, brand activations, internal culture, or employer branding
  • Beginner or intermediate teams looking to structure their practices and increase the impact of their initiatives
  • Organizations that want to modernize or rethink their event strategy

Trainer

Joannie Bergeron

Founder of Immersive Productions and ACCRO Montréal, Event Strategist

Joannie Bergeron has been working in the event and communication industry for over fifteen years. As the founder of Immersive Productions, she is the visionary who sets the direction, propels, and amplifies the approach. A great strategist and exceptional creator, she produces impactful tailor-made experiences, focused on making a significant impact and acting as a springboard. As a producer, she unleashes event creativity and ensures that each production aligns perfectly with the brand, its uniqueness, its message, and most importantly, the participant it is targeting. Acting as a conductor, she mobilizes and brings together the best talents for each project. She is also the founder of ACCRO Montréal.

Joannie's trainings at Isarta

Isarta Benefits

Adapted

Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.

Experienced

Specialized trainers with solid field experience and proven teaching skills.