Influence Marketing - How to conduct effective campaigns

Today, it's impossible to ignore the world of influencer marketing and the phenomenon of influencers/content creators!

Macro, niche, micro, nano, CPE, ER percentage, CPV, CPM, average view count... these are all new terms to get acquainted with, and they bring along a host of new questions!

Are you wondering how (and if) it works, how to select influencers based on your objectives, which platform(s) to consider, how much budget to allocate, and how to assess the success of your campaign?

You're in luck! The goal of this training is precisely to equip marketing and communication professionals with the tools they need to create coherent and effective campaigns while mastering the ins and outs of influencer marketing.

1. Overview of Influencer Marketing
2. Different categories of influencers
3. Choosing the right type of influencer for your goals
4. How to identify influencers and which criteria to consider
5. Selecting the appropriate platform and format
6. Budget planning strategies
7. The 10 Key steps to a successful campaign
   • Defining Your Strategy
   • Setting Campaign Objectives
   • Choosing Your Collaborators
   • Creating an Effective Brief
   • Initiating Outreach
   • Negotiating Agreements
   • Content Approval
   • Monitoring Publications
   • Generating a Report
   • Gaining Insights
8. Understanding key performance indicators
9. Content repurposing
10. Recap of best practices
11. Conclusion

This training is aimed at all professionals in the marketing and communication field.