The public relations sector is the cornerstone of the vast field of marketing. Therefore, the relationships between journalists and promoters are extremely important, and PR is among the most important tasks in communications for businesses or non-profit organizations looking to attract media attention. It is therefore imperative to promote an event with fidelity and efficiency, leaving a lasting impression and making people remember the organizer, spokesperson, producer, and broadcaster.
With the right tools and strategies, you can effectively promote a project from its launch. This practical training will enable you to apply the rules right away from the next day.
The objectives of this training are to teach participants :
Anyone in charge of communications working for a company, a region, a municipality, or a non-profit organization, etc.
Cédric Essiminy has been working in the communications industry for over 15 years. His professional experiences both behind and in front of the camera have provided him with a diverse and rich background, allowing him to develop an undeniable expertise as a communications professional and spokesperson through hundreds of interviews. For the past four years, Cédric Essiminy has been providing training at UdM and UQÀM on press relations and communication strategies.