Content marketing strategy
by Stéphane Lagrange
With more than 20 years of experience in digital marketing, sales and business development, Stéphane helps organizations better understand their customers in order to attract, serve and retain them more effectively. As the founder of digital marketing agency Webtarget, he has contributed to the content marketing strategies of BDC, TELUS Business, Les Affaires and The Economist. He has closely followed the evolution of the discipline through the Content Marketing Institute since 2010.
An entrepreneur who has founded five companies over the past 25 years, Stéphane is also a management consultant and business coach. This dual expertise allows him to connect marketing strategy with the realities of the teams responsible for putting it into action, from senior management to customer service. As a trainer and speaker, he has worked with professionals from more than 60 organizations and regularly delivers sessions on digital marketing, customer experience and the evolving role of AI in business.
by Stéphane Lagrange
by Stéphane Lagrange