Content marketing strategy
Private or Corporate Training
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Variable date and time
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Location of your choice
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Tailored to your needs
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Tailor-made budget
Description And Objectives
Content marketing has become an essential tactic to position and differentiate businesses from the competition. In fact, to connect with customers, it's no longer enough to present them with good advertisements. Now, it's also necessary to interact with customers and engage in conversation.
Content is essential to power digital marketing channels such as search engine optimization through a blog, newsletters, and social media engagement. It has also become indispensable for B2B business development.
The objective of this training is to provide you with tools to understand your audience well in order to identify the most engaging and results-oriented content.
Training Plan
You will learn how to define a content strategy and the challenges of producing and promoting content, and finally, the mechanisms that allow you to capture prospects.
The following topics will be covered :
- Origins and purpose of content marketing
- Why content is at the heart of many digital marketing tactics
- How to model the buyer's journey of a prospect
- The importance of having a blog to publish content
- Defining your strategy, business objectives, and target audiences
- How to define the profile of a target audience to find relevant content topics
- How to organize for ideation on topics and manage content production
- Promoting content on various digital channels
- Engagement mechanisms to convert a visitor into a prospect on your website.
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Very relevant content, excellent examples. The trainer adapted to their audience and answered questions precisely. », Catherine |
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Great training, rich in content and very well structured. Lots of information, the approach is clear and well-detailed. The accompanying notes to the training are well-detailed. We are really dealing with an expert. », Stéphanie |
Target Audience
Anyone who wishes to master content marketing and optimize the impact of their digital marketing.
Trainer
Stéphane Lagrange
Strategy, marketing and customer experience consultant
With more than 20 years of experience in digital marketing, sales and business development, Stéphane helps organizations better understand their customers in order to attract, serve and retain them more effectively. As the founder of digital marketing agency Webtarget, he has contributed to the content marketing strategies of BDC, TELUS Business, Les Affaires and The Economist. He has closely followed the evolution of the discipline through the Content Marketing Institute since 2010.
An entrepreneur who has founded five companies over the past 25 years, Stéphane is also a management consultant and business coach. This dual expertise allows him to connect marketing strategy with the realities of the teams responsible for putting it into action, from senior management to customer service. As a trainer and speaker, he has worked with professionals from more than 60 organizations and regularly delivers sessions on digital marketing, customer experience and the evolving role of AI in business.
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Friendly, dynamic and competent trainer. », Pierre-Jean C. |
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Great subject matter expertise, excellent communicator, and responsive to questions. », Jean-Francois G. |
