Content marketing strategy

Private or Corporate Training

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Description And Objectives

Content marketing has become an essential tactic to position and differentiate businesses from the competition. In fact, to connect with customers, it's no longer enough to present them with good advertisements. Now, it's also necessary to interact with customers and engage in conversation.

Content is essential to power digital marketing channels such as search engine optimization through a blog, newsletters, and social media engagement. It has also become indispensable for B2B business development.

The objective of this training is to provide you with tools to understand your audience well in order to identify the most engaging and results-oriented content.

Training Plan

You will learn how to define a content strategy and the challenges of producing and promoting content, and finally, the mechanisms that allow you to capture prospects.

The following topics will be covered :

  1. Origins and purpose of content marketing
  2. Why content is at the heart of many digital marketing tactics
  3. How to model the buyer's journey of a prospect
  4. The importance of having a blog to publish content
  5. Defining your strategy, business objectives, and target audiences
  6. How to define the profile of a target audience to find relevant content topics
  7. How to organize for ideation on topics and manage content production
  8. Promoting content on various digital channels
  9. Engagement mechanisms to convert a visitor into a prospect on your website.
Quotes Sign Very relevant content, excellent examples. The trainer adapted to their audience and answered questions precisely. », Catherine
Quotes Sign Great training, rich in content and very well structured. Lots of information, the approach is clear and well-detailed. The accompanying notes to the training are well-detailed. We are really dealing with an expert. », Stéphanie

Target Audience

Anyone who wishes to master content marketing and optimize the impact of their digital marketing.


Stephane Lagrange

Management consultant and executive coach

With over 20 years of experience in entrepreneurship and business management, 15 years of experience in marketing and sales, and 10 years of experience in IT where he started his career, Stéphane is a change agent at the intersection of sales, marketing, and IT who helps leaders and managers maximize collaboration and productivity of their teams in constantly evolving work environments.

With thousands of hours of management consulting for renowned companies such as TELUS or BDC, Stéphane brings robust know-how anchored in the reality of teams' operational challenges at any level of the organization. He is equally capable of intervening on strategic orientation or reorganization matters as he is in the meticulous design of a business process and guiding its change management implementation to deliver the expected business value.

Quotes Sign Friendly, dynamic and competent trainer. », Pierre-Jean C.
Quotes Sign Great subject matter expertise, excellent communicator, and responsive to questions. », Jean-Francois G.
Stephane's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.