AI workshop: Image creation with Midjourney

In today’s marketing landscape, where visual impact determines the success of campaigns, communication professionals must master the most powerful AI tools to remain competitive.

This intensive training will take you from basic use of Midjourney to full professional mastery, giving you the keys to create coherent visual identities and impactful campaigns in a fraction of the usual time.

You will learn advanced prompt engineering techniques, the art of maintaining visual consistency across your creations, and how to effectively integrate Midjourney into your existing workflows. More than a technical course, this is a transformation of your entire creative approach.

Designed specifically for professionals with basic Midjourney experience, this workshop will elevate you to an advanced level of expertise, setting you apart in your field while dramatically boosting your creative productivity.

Learning objectives

By the end of this training, you will be able to:

• Master advanced prompt engineering: Use S.E.S. structures, multi-prompts, weighting, and complex parameters to achieve precise and reproducible results.
• Create consistent visual identities: Develop and maintain stylistic coherence across a series of images using visual references and style tuning techniques.
• Master multi-format creative versatility: Gain expertise in generating professional visuals across different types (illustrations, realistic photography, complex compositions, brand assets) by adapting prompting techniques to each format and medium.
• Forge a distinctive visual identity with AI: Create and refine a recognizable artistic signature by combining personal references with Midjourney’s capabilities, build a reproducible coherent style, and establish a personalized prompt library that reflects your unique creative vision.
• Optimize your creative cycles for maximum productivity: Radically shorten generation time by mastering shortcuts, rapid iteration techniques, prompt organization, and references to achieve visual goals in just 3–5 generations.
• Build an arsenal of advanced resources and tools: Assemble a complete professional resource library (sector-specific prompt bank, stylistic references, complementary tools, sources of inspiration) and master the broader Midjourney ecosystem to maximize creative potential.
• Develop a strategic approach: Adapt your creations to different business contexts (e-commerce, social media, branding, advertising) while respecting ethical and legal considerations.

Training Benefits

• Optimized intensive format: 6 hours split into 2 sessions with supervised practical work between modules.
• Progressive learning path: From technical mastery to advanced business applications, with personalized guidance.
• Immediate results: Leave with a portfolio of professional creations and ready-to-use templates.

Prerequisites

• Active Midjourney account with at least 5 hours of hands-on experience.
• Basic understanding of digital marketing concepts.
• Commitment to completing the practical assignments between sessions.

1. Session 1: Technical Mastery and Advanced Concepts (3h)

• Professional prompt engineering with live demos.
• Visual reference techniques and brand consistency.
• Professional workflows and integration.

• Full visual identity development.
• Personalized technical exploration.
• Optional mini client project.

• Collaborative analysis of completed projects.
• Cutting-edge techniques (inpainting, batch processing, style tuning).
• Sector-specific applications and professional strategies.
• Ethical considerations and future perspectives.

This workshop is designed for marketing and communication professionals with intermediate experience in Midjourney.

Art directors, content managers, digital marketing specialists, graphic designers, and anyone involved in visual creation will benefit by acquiring advanced skills to revolutionize their creative approach.