Google Tag Manager - Intermediate / Advanced

Private or Corporate Training

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Description And Objectives

If you have a basic understanding of Google Tag Manager and want to take it to the next level, this training is for you.

The strength of Google Tag Manager lies in its flexibility and ability to use dynamic data to transmit it to platforms like Google Analytics or Facebook. However, you need to know how to handle variables and understand how the dataLayer works.

In this course, we will show you how to set up e-commerce events for Google Analytics within Google Tag Manager, as well as events for Facebook. We will also explain how to create automated events.

For more advanced use of the tool, we will explain how environments work and how to take advantage of them.

We will also show you how to use certain triggers offered by Google Tag Manager natively, such as scroll depth on pages and tracking of Youtube video usage. Not to mention the creation of triggers based on the DOM.


Training Plan

  1. Review of how Google Tag Manager works
  2. How to use variables with dynamic elements
  3. What is the dataLayer and how to use it
  4. Create e-commerce events for Google Analytics
  5. Create events for Facebook
  6. Environments in Google Tag Manager
  7. How to use JavaScript variables
  8. How to track Youtube video usage
  9. How to track scroll depth on pages
  10. How to create auto events based on the dataLayer
  11. How to use the DOM for custom triggers
Quotes Sign The training plan was well-explained and followed accordingly. The trainer was able to answer all questions and even took the time to help us with our own cases. », Ophélie R.

Target Audience

This training is designed for measurement specialists, developers, and marketing professionals who want to enhance their knowledge of this tool.


Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.