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Variable date and time |
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Tailor-made budget |
Are you looking to enhance your understanding of Google Analytics? Are you transitioning from Universal Analytics to Google Analytics 4 and feeling uncomfortable? Do you want to start on the right foot with your new Google Analytics 4 property? Would you like to review the basics?
This introductory training focused on Google Analytics 4 is for you.
On the menu: review of key concepts related to the functioning of this tool, overview of the new features introduced by Google Analytics 4, review of the interface, analysis of essential settings not to miss, and much more.
With the end of Universal Analytics in 2024, it is essential that you familiarize yourself as much as possible with this new version of the tool.
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The content of the training provides very good guidelines for using GA4 effectively. Very satisfied. », Valéry L. |
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Content very relevant! I deepened my knowledge especially regarding the interface, dimensions, metrics, etc. Without the training, I would have been lost in GA4. Now, I can't wait to use it! », Maude C. |
Theoretical and Demonstration Training
During this training, you will learn how to :
This is to :
Practical Training
This training will include concrete examples and exercises so that you can put this new knowledge into practice.
It is important to have access to a Google Analytics account before attending the training.
This training is suitable for anyone who wants to understand user behavior and improve the performance of their website, or who wants to better familiarize with Google Analytics 4. It is suitable if you are a beginner or have basic knowledge of the tool.
Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.
As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.
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Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D. |
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The instructor explains very well and takes the time to answer our questions. », Valérie B. |
