Crafting Looker Studio Dashboards

Are you tired of staring at spreadsheets that make your eyes glaze over? Do you want to create dashboards that actually make sense to your boss (and maybe even impress them)? Then this Looker Studio crash course is for you! This training explains the functionality and benefits of Looker Studio while introducing you to data visualization best practices.

We're here to solve real problems, create actionable insights. From connectors to metrics, filters, and custom fields, we will show you how to take advantage of the different features offered by this free platform from Google. You will also learn how to highlight data from Google Analytics 4 and Google Search Console.

1. Why use Looker Studio: because it’s the Swiss army knife of data visualization and reporting!
2. How the tool works: we’ll talk about the nuts and bolts of how you should set it up

• • The interface: we’ll show you how to navigate this beast of a tool!
  • Managing report appearance: Aesthetics matter, people! Let's dive into making reports that don't just inform, but impress.
  • Connectors: what’s available, how to set up the main ones marketer need to use
  • Managing data sources: critical information that ensures the reliability of your dashboard
  • Filters: how to slice and dice data like a pro
  • Dimensions and metrics: choose the right metrics that actually move the needle
  • Available visualization elements and data control: chart types, best practices and when to use one over the other to get the right reaction out of your audience.

3. Managing dates and using data filters
4. Sharing and managing dashboard access: the politics of data sharing in a nutshell

This course is for Web analysts, marketing pros, and anyone who's ever looked at a spreadsheet and thought, "There's got to be a better way!". You’re not here to learn how to use a tool, you want to drive real business decisions one dashboard at a time.