Google Ad Grants for non-profits

Get Started with Promoting Your Nonprofit Organization with Google Ad Grants. Learn how to benefit from Google Ad Grants, a $10,000 monthly digital advertising budget for nonprofits. This comprehensive training will equip you with the essential knowledge to set up, manage, and optimize your Google Ad Grants account effectively.

Once these crucial points are covered, we will delve into platform operations, campaign creation, ad creation, components, and conversions. We will also focus on keyword research, best practices for their usage, and ad writing.

Finally, we will conclude with some tips to help you effectively monitor and optimize your campaigns.

The goal is to provide you with essential knowledge to set up your account and campaigns and start using the platform effectively and in compliance with Google's expectations.

1. Specifics of Ad Grants: the conditions and steps required to obtain an account of this type. You will also review the specifics related to Ad Grants and Google's requirements for maintaining your account.
2. Steps and strategy to create a campaign

• • Master the steps and strategies for campaign creation
  • Dig into into platform operations and campaign structure
  • Understand the functioning of the bidding system

3. Comprehensive campaign management

• • Account and campaign structure
  • Maximizing Ad Grant budget utilization
  • Ongoing compliance monitoring

4. Ad creation and optimization

• • Creating optimized ad campaigns
  • Continuous testing and optimization
  • Utilization of different targeting options
  • Form and landing page optimization

5. Keyword research and optimization

• • Keyword strategy development
  • Negative keywords
  • Keyword match types

Marketing managers or team members from nonprofit organizations who will be responsible for or supervising the use of a Google Ad Grants account. By the end of this course, you'll be equipped to setup and manage your account with confidence, create campaigns that drive donations and volunteers along with maximizing your nonprofit’s reach and impact.