Google Ads - The Basics

Private or Corporate Training

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Description And Objectives

Are you new to the wonderful world of Google Ads and want to understand all that Google Ads enables? Do you want to know how to create a search network campaign to position yourself at the top of Google overnight?

This training is perfect for you!

The instructor breaks down the training into two parts so that you can not only understand Google Ads, but also apply best practices to your own advertising campaigns.

It is important to have access to a Google Ads account before taking the training.

Training Plan

Theoretical and Demonstration Training:

  1. Introduction to Google Ads and different types of ads
    • Google Search
    • Google Display
    • YouTube Ads
    • Google Shopping
    • Remarketing
  2. Understanding when to use Google Ads based on specific needs
  3. Learning to create a search network campaign Choosing keywords using various tools
    • Structuring campaigns with proper ad groups
    • Geographic targeting
    • Bidding strategy definition
    • Creating ads Setting up ad extensions
  4. Understanding the importance of an effective landing page

Practical Training: Creating Campaigns

Throughout the training, we learn to create a campaign in real-time. We go through each step with a real-life example. The instructor will help you identify common pitfalls of the platform. At the end of the training, you can refine your campaign with the instructor who will assist you in resolving any issues you may encounter.

Quotes Sign Strengths: Course pace, instructor, content, interactivity, and staff. », Svetozare

Target Audience

Anyone who wants to better understand how the Google Ads ecosystem works and who wishes to create campaigns on their own or guide someone in creating their campaigns, or simply wants to have a better understanding of their agency.


Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.