Google Ads AI Campaigns: From Performance Max to AI Max

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Description And Objectives

Since the launch of Performance Max campaigns, Google Ads has been moving increasingly toward automation and cross-network strategies.
Two main types of such campaigns are now available—and with AI Max for the Search Network, there are even more possibilities. With so many options, it’s not always easy to know which one to choose and when.
This training will help you understand how these campaigns and their settings work, what they can do, and how to make the best use of them.

Training Plan

  1. Overview of Performance Max campaigns
  2. Introduction to Demand Generation campaigns
  3. Comparison of features and settings
  4. What is AI Max for the Search Network?
  5. How to integrate these options into your overall strategy (alongside other campaign types)
  6. Example: setting up a campaign using AI Max
  7. Example: setting up a Performance Max campaign

Target Audience

Anyone already working with Google Ads who wants to take their skills further and make better use of AI-driven campaigns.

Trainer

Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta

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