Since the launch of Performance Max campaigns, Google Ads has been moving increasingly toward automation and cross-network strategies.
Two main types of such campaigns are now available—and with AI Max for the Search Network, there are even more possibilities. With so many options, it’s not always easy to know which one to choose and when.
This training will help you understand how these campaigns and their settings work, what they can do, and how to make the best use of them.
Anyone already working with Google Ads who wants to take their skills further and make better use of AI-driven campaigns.
Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.
As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.