Google Analytics 4 - The Basics

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Description And Objectives

Do you have limited knowledge of Google Analytics and want to increase your understanding? Are you transitioning from Universal Analytics to Google Analytics 4 and feeling uncomfortable? Do you want to start on the right foot with your new Google Analytics 4 property? Would you like to review the basics?

This introductory training focused on Google Analytics 4 is for you.

On the menu: review of key concepts related to the functioning of this tool, overview of the new features introduced by Google Analytics 4, tips on how to transition from Universal Analytics to this new version, review of the interface, analysis of essential settings not to miss, and much more.

As Google has announced that Universal Analytics will stop working in July 2023, it is essential that you familiarize yourself as much as possible with this new version of the tool.

Training Plan

Theoretical and Demonstration Training

During this training, you will learn how to :

  1. Understand the functioning of Google Analytics 4
  2. The differences between this version and Universal Analytics
  3. How to transition from Universal Analytics to Google Analytics 4
  4. Install and set up Google Analytics 4
  5. Analyze the way traffic is acquired
  6. Analyze user behavior on your site
  7. Analyze your audience
  8. Analyze "real-time" data
  9. Beginner conversion tracking

This is to :

  • Increase the performance of your website(s)
  • Understand the navigation behavior of your visitors
  • Define areas for improvement
  • Monitor the performance of your site and traffic acquisition campaigns

Practical Training

This training will include concrete examples and exercises so that you can put the knowledge transmitted into practice.

It is important to have access to a Google Analytics account before attending the training.

Quotes Sign The content of the training provides very good guidelines for using GA4 effectively. Very satisfied. », Valéry L.
Quotes Sign Content very relevant! I deepened my knowledge especially regarding the interface, dimensions, metrics, etc. Without the training, I would have been lost in GA4. Now, I can't wait to use it! », Maude C.

Target Audience

This training is suitable for anyone who wants to understand user behavior and improve the performance of their website, as well as Universal Analytics users who are starting with Google Analytics 4. It is suitable for beginners and those with basic knowledge.


Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta

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