Google Analytics 4 - Intermediate-Advanced

Private or Corporate Training

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Description And Objectives

Are you very comfortable with Universal Analytics and have good knowledge of Google Analytics 4, but want to go further? Do you want to be able to use more advanced features than what you are currently using?

This training is for you. It will allow you to better understand the advanced features of Google Analytics 4 to better leverage the tool.

This step is also essential if you want to reproduce the settings you use in Universal Analytics directly in Google Analytics 4.

Training Plan

Theoretical and Demonstration Training

During this training, you will learn how to :

  1. Use recommended and custom events
  2. Configure and use custom statistics and dimensions
  3. Configure audiences
  4. Configure and use conversions
  5. Link Google Ads and Google Search Console to Google Analytics 4
  6. Create UTM tags for Google Analytics 4
  7. Create and use segments

Hands-on training: it's your turn

This training includes concrete examples and exercises to help you put into practice the knowledge we transmit to you.

It is important to have access to a Google Analytics account before taking the training.

Quotes Sign A good presentation of the GA4 data model to understand its functioning. The links to be made in the platform were relevant and constructive for identifying important elements for our reports. », Valéry L.
Quotes Sign Professional and attentive trainer. He takes the time to explain things to us. », Emma C.

Target Audience

Anyone who wishes to understand advanced features of Google Analytics 4 in order to better understand visitor behavior on their website and various external campaigns. Suitable for intermediate-level individuals.


Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.