Are you very comfortable with Universal Analytics and have good knowledge of Google Analytics 4, but want to go further? Do you want to be able to use more advanced features than what you are currently using?
This training is for you. It will allow you to better understand the advanced features of Google Analytics 4 to better leverage the tool.
This step is also essential if you want to reproduce the settings you use in Universal Analytics directly in Google Analytics 4.
Theoretical and Demonstration Training
During this training, you will learn how to :
Hands-on training: it's your turn
This training includes concrete examples and exercises to help you put into practice the knowledge we transmit to you.
It is important to have access to a Google Analytics account before taking the training.
Anyone who wishes to understand advanced features of Google Analytics 4 in order to better understand visitor behavior on their website and various external campaigns. Suitable for intermediate-level individuals.
Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.
As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.