Google Analytics 4 - The basics

Are you looking to enhance your understanding of Google Analytics? Are you transitioning from Universal Analytics to Google Analytics 4 and feeling uncomfortable? Do you want to start on the right foot with your new Google Analytics 4 property? Would you like to review the basics?

This introductory training focused on Google Analytics 4 is for you.

On the menu: review of key concepts related to the functioning of this tool, overview of the new features introduced by Google Analytics 4, review of the interface, analysis of essential settings not to miss, and much more.

With the end of Universal Analytics in 2024, it is essential that you familiarize yourself as much as possible with this new version of the tool.

Theoretical and Demonstration Training

During this training, you will learn how to :

1. Install and set up Google Analytics 4
2. Analyze the way traffic attribution works
3. Analyze user behavior on your site
4. Analyze your audience
5. See how to segment your data
6. Intro to events and conversions

This is to :

• Increase the performance of your website(s)
• Understand the behavior of your visitors
• Identify optimization opportunities
• Monitor and optimize the performance of your site and traffic acquisition campaigns

Practical Training

This training will include concrete examples and exercises so that you can put this new knowledge into practice.

It is important to have access to a Google Analytics account before attending the training.

This training is suitable for anyone who wants to understand user behavior and improve the performance of their website, or who wants to better familiarize with Google Analytics 4. It is suitable if you are a beginner or have basic knowledge of the tool.