Google Analytics 4: Beyond the basics
6 March 2025
+
Crafting Looker Studio Dashboards
12 March 2025
= 30% discount

Google Analytics 4: Beyond the basics

Sale
Sablier Duration: 3h30 Niveau Intermediate-Advanced Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

Feeling like you got the hang of the basic functions of GA4 but don’t know how to go about leveling up your skills? This intensive 3.5 hour course is for you. Get confident about using more advanced features and functions. We're diving into the GA4 rabbit hole, arming you with the skills to tame whatever prickly problem awaits you.

Quotes Sign A good presentation of the GA4 data model to understand its functioning. The links to be made in the platform were relevant and constructive for identifying important elements for our reports. », Valéry L.
Quotes Sign Professional and attentive trainer. He takes the time to explain things to us. », Emma C.

Training Plan

What's on the menu? Glad you asked!

  1. Event tracking so good, it'll make your data sing. Figure out how to use recommended and custom events once and for all!
  2. Custom dimensions & metrics that'll make your boss
  3. Audience building to focus more on your personas and more
  4. Conversion tracking you are confident in
  5. Google Ads & Search Console integrations smoother than a fresh jar of Skippy
  6. Content grouping and more!

 

It is important to have access to a Google Analytics account before taking the training.

This training includes concrete examples and exercises to help you put put things into perspective and into practice. You’ve got the basic setup covered? Now get comfortable with the more advanced voodoo sounding stuff!

Target Audience

This course is for anyone who's tired of feeling like GA4 is speaking Klingon but before you jump in:

  • Make sure you've got a GA4 property to play with. No sandbox, no fun!
  • Brush up on your basic GA4 stills. We're building on that foundation, not starting from scratch.

Anyone who wishes to understand advanced features of Google Analytics 4 in order to better understand visitor behavior on their website and various external campaigns. Suitable for intermediate-level individuals.

Trainer

Augustin Delporte

Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta
Google Ads - The Basics Google Ads - The Basics
Google Ads - Intermediate-Advanced Google Ads - Intermediate-Advanced
Google Analytics 4 - The basics Google Analytics 4 - The basics
Google Analytics 4: Beyond the basics Google Analytics 4: Beyond the basics
Crafting Looker Studio Dashboards Crafting Looker Studio Dashboards
Optimizing the analysis of data from Google Analytics 4 Optimizing the analysis of data from Google Analytics 4
Building an e-commerce strategy Building an e-commerce strategy
Google Ad Grants for non-profits Google Ad Grants for non-profits
Google Tag Manager - Intermediate / Advanced Google Tag Manager - Intermediate / Advanced
Google Tag Manager - The Basics Google Tag Manager - The Basics

Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.