Data Storytelling: The Art of Turning Data into Impact for Marketing Specialists

Private or Corporate Training

Calendar Variable date and time
Marker Location of your choice
Star Tailored to your needs
Currency Tailor-made budget
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Description And Objectives

The goal of this training is to present your data with impact—without being a data scientist.

Designed for web agency specialists and marketing managers, this course explores how to structure, visualize, and present data in a narrative and compelling way. Whether you’re overwhelmed by an abundance of data or dealing with too little, the key is knowing how to highlight what matters through data storytelling.

Training Plan

  1. Identify meaningful insights in your data
  2. Choose the right chart by applying cognitive psychology principles for effective communication
  3. Create simple yet impactful data visualizations using tools like Excel, Google Analytics, or Looker Studio
  4. Develop a strong narrative framework to bring your data to life
  5. Apply storytelling techniques to any report

Target Audience

This training is intended for web agency specialists and marketing managers.

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a seasoned technical marketing expert with over 15 years of experience. As the co-founder of a specialized consulting firm, she tackles complex challenges in SEO and digital analytics. She is renowned for her ability to simplify intricate concepts using humor and practical examples.

Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta

Isarta Benefits

Adapted

Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.

Experienced

Specialized trainers with solid field experience and proven teaching skills.