GEO & Technical SEO for AI Bots and Engines

Google is no longer the only discovery engine.

Optimize your site for AI bots and agents (ChatGPT, etc.) that feed the answers generated by LLMs (Large Language Models). This training helps you make your site technically ready to be “read,” “understood,” and surfaced in AI search results.

Learning objectives:

• Understand what’s changing: how your site is “read” by AI systems
• Master the technical basics to be compatible with AI bots
• Understand how to implement Schema markup properly
• Optimize rendering

1. The bot ecosystem in 2025: distinguish indexing bots (Googlebot) from training bots (GPTBot, CCBot) and live answer bots.
2. Rendering and JavaScript: how bots handle JavaScript and what that changes.
3. Semantic HTML & accessibility: how strict use of tags (H1–Hn, Article, Section, Aside) helps LLMs segment and prioritize key information.
4. org: why it works and how to strengthen your strategy with nesting.
5. Optimization for RAG (Retrieval-Augmented Generation): structure your data so it can be easily “retrieved” by AI systems.
6. Multimodal best practices: how to optimize videos, images, and podcasts.
7. Audit and monitoring: how to analyze server logs to see which AI bot is actually visiting your site today.

This training is for digital marketing and SEO professionals who want to adapt their technical practices to the rise of AI search engines and agents. It is especially relevant for:

• Agency SEO specialists
• Digital marketing experts with a solid understanding of SEO fundamentals
• Web project managers involved in performance, indexing, and site discoverability
• Professionals working on content-heavy sites (editorial, e-commerce, services)