Description And Objectives

Designed for curious beginners ready to get more organic visibility and traffic. Learn how to make search engines work for you by creating an organic growth engine. No experience needed – just bring your ambition. In this course, you'll cut through the noise and get straight to the core of SEO success.

What This Program Offers

As a technical marketing expert with over 15 years of experience, Myriam Jessier will show you how to:

Decode search algorithms and use them to your advantage
Implement battle-tested SEO techniques that deliver real results
Avoid common pitfalls and outdated practices that waste your time
Develop a strategic mindset to stay ahead in the ever-changing digital landscape
Learn how to approach generative AI-search

Training Objectives

Master the fundamentals of modern SEO and generative AI search
Develop practical skills to optimize your website for better visibility and organic traffic
Learn to create content that satisfies both user intent and search engine algorithms
Understand how to measure and analyze SEO performance using key metrics
Build a strategic SEO roadmap tailored to your business needs

Prerequisites

Basic understanding of digital marketing concepts
Familiarity with content creation for websites or social media
Basic knowledge of Google Analytics and Google Search Console (recommended but not required)

Training Plan

Modern SEO fundamentals: understanding the system

- How generative AI search really works
- Debunking common SEO myths
- Vector embeddings vs keywords

Technical SEO: building a solid foundation

- Site structure and crawlability
- Page speed: why every millisecond counts

Creating content that actually ranks

- Creating content that satisfies user intent
- On-page optimization techniques that work
- Leveraging entity relationships in your content
- Content types, AI-generated content, content length and other important things to be aware of

Weaving links

- Digital PR tips
- Ethical link-building strategies
- Create your own hype with internal links

Local SEO for Canadian businesses

- Google My Business optimization
- Local content strategies for e-commerce, B2B and other brands
- Managing and leveraging reviews
- Adapting copy to be hyperlocalized

Analytics and reporting: measuring what matters

- Google Search Console data
- Identifying and tracking meaningful KPIs
- Using data to inform your SEO strategy

Optimizing for LLM Search Results

- Understanding how LLMs impact search
- Strategies for featured snippets and zero-click searches
- Adapting content for conversational queries

Putting it all together: developing your own SEO roadmap

- Creating a prioritized SEO action plan
- Integrating SEO with your overall marketing strategy
- Staying updated in a constantly evolving landscape

Target Audience

This course is perfect for Canadian professionals, small business owners, and entrepreneurs who are new to SEO and want to understand how generative AI search works. No prior experience is required – just bring your curiosity about search engines and a desire to make your website work harder for your business.

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

Judge for European Agency Awards and Global Content Awards
Certified trainer for marketers and brand specialists
Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
Semrush ambassador and lecturer at the University of Strasbourg
Trusted advisor to global brands on SEO and digital marketing strategies
Miniature sausage dog owner (click here to see her!)