Description And Objectives

Currently, there are 24 million e-commerce websites and this number keeps growing. How can you market your products, increase your traffic, and make sales in a space that's becoming more competitive? Do you need step-by-step instructions instead of a confusing technical SEO audit from SEO tools? We simplify the process of planning your e-commerce content marketing.

This course teaches you how to develop a high-performing SEO content strategy for an online store.

There are so many places where your writing skills can contribute to increasing your SEO visibility and revenue. This course lays the groundwork for e-commerce SEO content strategy while teaching you the tricks of the trade.

Objectives :

Develop a content strategy for an online store
Adapt existing content to make it SEO-friendly
Create a specific SEO brief for each page

I really appreciated Myriam's energy and her intention to bring life to a training session that lasts a whole morning. Myriam has a good grasp of her subject and simplifies it in a way that makes us feel confident with the material. I also appreciated her openness to discuss cases that went a little beyond the main topic of the training, allowing us to apply the knowledge gained to other aspects of our work. », Valerie G.

Training Plan

Theory is one thing, but putting it into practice can be difficult at times. We will review :

Strategies for promotional pages like Black Friday and Christmas
How to write your product listings to stand out in Google and generate online sales
How to optimize collection and category pages
Tips for better positioning in voice and visual search

Course content :

Analyzing search intent behind keywords
- Tools
- Trends
- The 10 ways to search for a product online
Priority SEO pages : How to write a product listing, collection and category pages
How to handle sales and promotions from an SEO perspective
Building a lexical field and avoiding competition between your products
Content strategy for an e-commerce blog

Target Audience

This course is aimed at e-commerce content writers, coordinators, and marketing strategists.

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

Judge for European Agency Awards and Global Content Awards
Certified trainer for marketers and brand specialists
Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
Semrush ambassador and lecturer at the University of Strasbourg
Trusted advisor to global brands on SEO and digital marketing strategies
Miniature sausage dog owner (click here to see her!)