SEO for large e-commerce websites or major publications

Private or Corporate Training

Calendar Variable date and time
Marker Location of your choice
Star Tailored to your needs
Currency Tailor-made budget
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Description And Objectives

How to tackle the SEO challenges of large e-commerce websites or major publications?

This course covers the editorial, technical, and promotional challenges related to organic search engine optimization for large-scale websites.

Training Plan

  1. Managing the crawl budget
  2. Technical and editorial guidelines for Google Discover
  3. Internal linking strategy
  4. Google News or Google Shopping guidelines as needed
  5. Monthly analysis method using Google Search Console
  6. Technical SEO basics for large-scale websites
  7. Crawling, indexing, and ranking : practical applications
  8. Index API
  9. Optimizing Core Web Vitals
  10. How to avoid content cannibalization issues

Target Audience

This course is intended for the marketing and/or technical teams of large e-commerce websites or major publications such as press groups.

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta
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AI Marketing: Building a Campaign from A to Z AI Marketing: Building a Campaign from A to Z
ChatGPT - Intermediate : Methods, prompts, processes, and tips ChatGPT - Intermediate : Methods, prompts, processes, and tips
Content innovation lab: AI methods for modern copywriting Content innovation lab: AI methods for modern copywriting
Data Storytelling: the art of showcasing your data for marketing professionals Data Storytelling: the art of showcasing your data for marketing professionals
Neurodiverse Teams: Optimizing Your Management and Collaboration Neurodiverse Teams: Optimizing Your Management and Collaboration
SEO Shopify SEO Shopify
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Isarta Benefits

Adapted

Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.

Experienced

Specialized trainers with solid field experience and proven teaching skills.