SEO for large e-commerce websites or major publications

Private or Corporate Training

Calendar Variable date and time
Marker Location of your choice
Star Tailored to your needs
Currency Tailor-made budget
Get a quote

Description And Objectives

How to tackle the SEO challenges of large e-commerce websites or major publications?

This course covers the editorial, technical, and promotional challenges related to organic search engine optimization for large-scale websites.

Training Plan

  1. Managing the crawl budget
  2. Technical and editorial guidelines for Google Discover
  3. Internal linking strategy
  4. Google News or Google Shopping guidelines as needed
  5. Monthly analysis method using Google Search Console
  6. Technical SEO basics for large-scale websites
  7. Crawling, indexing, and ranking : practical applications
  8. Index API
  9. Optimizing Core Web Vitals
  10. How to avoid content cannibalization issues

Target Audience

This course is intended for the marketing and/or technical teams of large e-commerce websites or major publications such as press groups.

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a seasoned technical marketing expert with over 15 years of experience. As the co-founder of a specialized consulting firm, she tackles complex challenges in SEO and digital analytics. She is renowned for her ability to simplify intricate concepts using humor and practical examples.

Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta

Isarta Benefits

Adapted

Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.

Experienced

Specialized trainers with solid field experience and proven teaching skills.