Description And Objectives

Level up your SEO expertise with this forward-thinking, advanced course. Building on the fundamentals, you'll dive deep into advanced techniques that will help you outpace the competition and thrive in the era of AI-powered search.

What This Program Offers

Master advanced techniques to excel in the Canadian market and prepare for the future of search.

This training builds on your existing SEO knowledge, focusing on advanced strategies relevant to the Canadian digital landscape. Learn how to leverage AI, adapt to user behaviors, and implement technical optimizations that will give you a competitive edge in both local and national markets.

Training Objectives

Master the fundamentals of modern SEO and generative AI search
Develop practical skills to optimize your website for better visibility and organic traffic
Learn to create content that satisfies both user intent and search engine algorithms
Understand how to measure and analyze SEO performance using key metrics
Build a strategic SEO roadmap tailored to your business needs

Prerequisites

You should have at least 1-2 years of hands-on SEO experience and be comfortable with basic technical concepts. Bring your experience, your challenges, and your burning questions. Experience with data analysis and common SEO tools is a nice to have.

I really enjoyed this training. The balance between the theoretical content and practical advice that is really useful in everyday life was perfect. I come out of it with the impression of understanding the material well but above all, being able to take concrete actions quickly. », Amélie

Training Plan

AI-Powered Search

- Understanding LLMs and their impact on search algorithms
- Adapting to multimodal search (voice, visual, video)

Entity-Based SEO and Knowledge Graph Mastery

- Advanced schema markup and structured data implementation
- Entity relationship optimization and topic modeling
- Knowledge Graph optimization strategies

User Intent and Content Strategy

- Decoding search intent and user behavior signals
- Creating content that satisfies user intent and ranks well
- AI-assisted content tactics and workflows

Technical SEO for the AI Era

- Concrete Core Web Vitals optimization tips from the trenches
- Edge SEO and serverless architectures
- JavaScript SEO and dynamic rendering explained
- How to get technical fixes implemented
- How to write a good Jira ticket

Prompt Engineering for SEO Productivity

- Crafting effective prompts for AI-assisted SEO tasks
- AI-assisted technical SEO audits
- Enhancing content creation workflow with AI prompts
- Fine-tuning prompts, handling errors and outputs.

Data & Reporting

- Data storytelling advice for SEOs
- GSC data tables and metrics explained for better analysis
- Trend analysis

Target Audience

This course is designed for SEO practitioners who've moved beyond the basics and are ready to learn more complex strategies. It's ideal for:

In-house SEO specialists looking to sharpen their skills and stay ahead of the curve
Agency professionals who want to be a bit more confident in their approach
Marketing managers aiming to deepen their understanding of technical SEO and AI-driven search

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

Judge for European Agency Awards and Global Content Awards
Certified trainer for marketers and brand specialists
Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
Semrush ambassador and lecturer at the University of Strasbourg
Trusted advisor to global brands on SEO and digital marketing strategies
Miniature sausage dog owner (click here to see her!)