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Variable date and time |
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Learn how to quickly or thoroughly perform keyword research to optimize your content for SEO. This course aims to teach you how to use free and paid tools to conduct a competitive analysis of Google search results and perform keyword research. These steps are crucial for optimizing a website to ensure it ranks well in search engines.
Your keywords are the terms and phrases you will need to use within your web content. It is through these keywords that people can find your site via a search engine like Google.
A well-optimized website for SEO uses the same language as your target audience and has the potential to attract your future customers.
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The trainer really masters her subject and manages to simplify everything for a more novice audience. Great interaction with the participants, adapts her examples and explanations according to each one's professional situation to illustrate everything well. Expresses herself with humor and conviviality, I really liked it! », Andrew M. |
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It was a great presentation by Myriam. She is very knowledgeable and knows how to "demystify" things by using anecdotes and real-life situations. », Lyssa L. |
This training is intended for copywriters, aspiring SEO specialists, web marketing specialists, and anyone else who wants to easily conduct keyword research.
Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses.
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Myriam keeps us engaged throughout the entire training. She has a strong command of the subject matter, is engaging, and makes us want to learn more and continue with the next training session ! », Frédérique S. |
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A big wow. She absolutely nails her content and delivers it with passion. », Cloé B. |
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The instructor knows how to capture and hold attention. She demonstrates generosity in sharing her knowledge. », Isabelle P. |
