UX Writing: The Basics to Transform Your Copy and Microcopy

This training is designed for digital professionals who aren’t designers but who influence the final product.

Changing a single verb on a button can significantly boost click-through rates; rephrasing an error message can save a sale. This masterclass focuses on cognitive psychology, sociology, and how new AI tools (such as ChatGPT and Claude) can help you write user journeys that are smooth, inclusive, and high-performing.

Created for non-designers, it gives you the essentials to transform your copy and microcopy.

Training objectives:

• Learn how to reduce users’ “cognitive load” through wording
• Master critical micro-moments: buttons (CTAs), error messages, and forms
• Discover how AI can become your UX assistant to generate, test, and optimize content more efficiently

1. The ROI of words
2. Web psychology: cognitive load, cognitive biases, behavioral models—practical foundations for writing content that supports users and customers throughout their journey
3. Mastering microcopy: how to write titles, buttons, and tooltips that create positive impact
4. Managing errors: turning frustrating moments (404s, declined payments) into opportunities for retention
5. Clarity vs concision: how to avoid sacrificing understanding for design

This training is essential for anyone involved—directly or indirectly—in creating digital products or websites, without being UX designers themselves:

• Website redesign managers: to ensure the value proposition is instantly understood
• E-commerce managers: to optimize conversion rates
• Copywriters: for more functional and strategic writing
• Marketing & communications: to align promotional messaging with the real user experience
• Web project managers: to better specify needs and reduce back-and-forth with design/dev teams