The Content Innovation Lab is a masterclass where we decode how generative AI, especially LLMs impact copywriting and marketing for better and for worse. This laboratory-style training transforms your approach to content creation by providing a systematic framework for AI integration. Learn when to augment, optimize, automate, or scale your copywriting tasks through strategic AI use.
This innovative program delivers:
Training Objectives
Prerequisites
Myriam Jessier is a seasoned technical marketing expert with over 15 years of experience. As the co-founder of a specialized consulting firm, she tackles complex challenges in SEO and digital analytics. She is renowned for her ability to simplify intricate concepts using humor and practical examples.