Content innovation lab: AI methods for modern copywriting

Private or Corporate Training

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Description And Objectives

The Content Innovation Lab is a masterclass where we decode how generative AI, especially LLMs impact copywriting and marketing for better and for worse. This laboratory-style training transforms your approach to content creation by providing a systematic framework for AI integration. Learn when to augment, optimize, automate, or scale your copywriting tasks through strategic AI use.

This innovative program delivers:

  • A concrete framework for AI task classification
  • Advanced prompt engineering methodologies
  • Strategic workflow optimization techniques
  • Content scaling mechanisms
  • Recordings are available for replay after the class

 

Training Objectives

  • Develop advanced prompt engineering skills for precise content generation
  • Identify which tasks benefit from AI enhancement and which require human touch
  • Learn how to humanize AI-content
  • Learn to diagnose and troubleshoot AI-generated content issues
  • Create scalable content systems that maintain quality

 

Prerequisites

  • Working knowledge of content creation
  • An account in one of the most common LLMs: ChatGPT, Perplexity.ai, CoPilot, or anything else that you started using to help you do your work.
Quotes Sign Myriam is a good trainer, the content is relevant and she explains well. She takes the time to listen and allows us to ask questions openly as we go along. This is not my first training with her nor will it be my last ;) », Marie-Noel R.
Quotes Sign I loved her energy and the way she conducted the training. By considering our concrete needs, she was able to offer us great alternatives in AI. », Catherine C.
Quotes Sign The trainer is very engaging, knows her subject well, and is very responsive to the participants' inputs. », Ann-Julie P.

Training Plan

  1. The Content Innovation Framework
    • Introduction to the tried and tested methodology
    • Task classification system
    • Content scaling principles
    • Framework implementation guidelines
  1. Advanced Prompt Engineering Laboratory
    • Prompt architecture fundamentals
    • Testing and iteration protocols
    • Tips, tricks and stuff you wish you knew sooner
    • Error analysis and correction
  1. Content Experimentation Workshop
    • Task classification exercises
    • Framework application scenarios
    • Humanizing AI content
    • Maintaining brand tone and voice
  1. Scaling Systems Workshop: the Content Flywheel
    • Mapping your content flywheel
    • Creating your core content pillars and multiplication strategy
    • Transforming single pieces into multi-format content assets:
    • Troubleshooting common scaling issues
  1. The last act
    • Implementation roadmap
    • System maintenance guidelines
    • Continuous improvement strategies
    • Innovation pathways

Target Audience

  • Content strategists seeking systematic approaches
  • Marketing professionals ready for AI integration
  • Digital communications specialists
  • Content operations managers
  • Innovation-focused copywriters

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a seasoned technical marketing expert with over 15 years of experience. As the co-founder of a specialized consulting firm, she tackles complex challenges in SEO and digital analytics. She is renowned for her ability to simplify intricate concepts using humor and practical examples.

Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta

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