Content innovation lab: AI methods for modern copywriting

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Sablier Duration: 3h30 Niveau All Levels Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

The Content Innovation Lab is a masterclass where we decode how generative AI, especially LLMs impact copywriting and marketing for better and for worse. This laboratory-style training transforms your approach to content creation by providing a systematic framework for AI integration. Learn when to augment, optimize, automate, or scale your copywriting tasks through strategic AI use.

This innovative program delivers:

  • A concrete framework for AI task classification
  • Advanced prompt engineering methodologies
  • Strategic workflow optimization techniques
  • Content scaling mechanisms
  • Recordings are available for replay after the class

 

Training Objectives

  • Develop advanced prompt engineering skills for precise content generation
  • Identify which tasks benefit from AI enhancement and which require human touch
  • Learn how to humanize AI-content
  • Learn to diagnose and troubleshoot AI-generated content issues
  • Create scalable content systems that maintain quality

 

Prerequisites

  • Working knowledge of content creation
  • An account in one of the most common LLMs: ChatGPT, Perplexity.ai, CoPilot, or anything else that you started using to help you do your work.
Quotes Sign Myriam is a good trainer, the content is relevant and she explains well. She takes the time to listen and allows us to ask questions openly as we go along. This is not my first training with her nor will it be my last ;) », Marie-Noel R.
Quotes Sign I loved her energy and the way she conducted the training. By considering our concrete needs, she was able to offer us great alternatives in AI. », Catherine C.
Quotes Sign The trainer is very engaging, knows her subject well, and is very responsive to the participants' inputs. », Ann-Julie P.

Training Plan

  1. The Content Innovation Framework
    • Introduction to the tried and tested methodology
    • Task classification system
    • Content scaling principles
    • Framework implementation guidelines
  1. Advanced Prompt Engineering Laboratory
    • Prompt architecture fundamentals
    • Testing and iteration protocols
    • Tips, tricks and stuff you wish you knew sooner
    • Error analysis and correction
  1. Content Experimentation Workshop
    • Task classification exercises
    • Framework application scenarios
    • Humanizing AI content
    • Maintaining brand tone and voice
  1. Scaling Systems Workshop: the Content Flywheel
    • Mapping your content flywheel
    • Creating your core content pillars and multiplication strategy
    • Transforming single pieces into multi-format content assets:
    • Troubleshooting common scaling issues
  1. The last act
    • Implementation roadmap
    • System maintenance guidelines
    • Continuous improvement strategies
    • Innovation pathways

Target Audience

  • Content strategists seeking systematic approaches
  • Marketing professionals ready for AI integration
  • Digital communications specialists
  • Content operations managers
  • Innovation-focused copywriters

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
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Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.