Crafting AI-assisted marketing campaigns

Designed for marketing professionals, this training has one goal: to help you integrate AI into your marketing campaigns. Streamline your processes, save time, and craft more effective strategies.

What you'll learn

• How to combine AI tools with your current marketing methods
• Hands-on exercises to figure out what you should automate and how
• Time-saving prompting techniques that fit your team's workflow
• A library of useful prompts for most marketing scenarios

Training Objectives :

• Create better content, faster: Learn how to map out your content creation process and use AI to speed it up. You'll discover how to produce more high-quality content in less time, giving you an edge over competitors.
• Make AI-generated content feel human: You'll learn to blend AI efficiency with a human touch, creating content that truly connects.
• Streamline your marketing processes: See how AI fits into your existing workflow. We'll show you practical ways to use AI tools that will save you hours each week and open up new marketing opportunities.
• Get the skills you need to adapt to new marketing technologies. You'll learn how to evaluate and adopt new AI tools quickly.
• Work smarter, not Harder: Discover how to optimize your marketing processes with AI. You'll learn to automate routine tasks, freeing up your time for creative and strategic work that drives real results.

Successfully merge your marketing skills with the latest AI tools

1. Communication

• • Brief writing
  • Concept and idea generation
  • Ad testing
  • Visual creation
  • Video creation
  • Social media management

2. Innovation

• • Pipeline development
  • Concept creation
  • Idea development and selection
  • Prototype development

3. Commercial

• • Campaign analysis
  • Customer profitability
  • Execution guidelines
  • Promotion effectiveness

This training is designed for marketing professionals with an intermediate to advanced level in digital marketing. Participants should have a basic understanding of digital marketing concepts and be open to learning new technologies to enhance their skills and performance.

• Marketing managers aiming to integrate artificial intelligence into their campaigns
• Marketing project managers looking to automate certain tasks to increase efficiency
• Businesses of all sizes seeking to train their teams in the latest marketing technologies