Description And Objectives

Designed for marketing professionals, this training has one goal: to help you integrate AI into your marketing campaigns. Streamline your processes, save time, and craft more effective strategies.

What you'll learn

How to combine AI tools with your current marketing methods
Hands-on exercises to figure out what you should automate and how
Time-saving prompting techniques that fit your team's workflow
A library of useful prompts for most marketing scenarios

Training Objectives :

Create better content, faster: Learn how to map out your content creation process and use AI to speed it up. You'll discover how to produce more high-quality content in less time, giving you an edge over competitors.
Make AI-generated content feel human: You'll learn to blend AI efficiency with a human touch, creating content that truly connects.
Streamline your marketing processes: See how AI fits into your existing workflow. We'll show you practical ways to use AI tools that will save you hours each week and open up new marketing opportunities.
Get the skills you need to adapt to new marketing technologies. You'll learn how to evaluate and adopt new AI tools quickly.
Work smarter, not Harder: Discover how to optimize your marketing processes with AI. You'll learn to automate routine tasks, freeing up your time for creative and strategic work that drives real results.

Successfully merge your marketing skills with the latest AI tools

Myriam brilliantly shared her knowledge, making the information both clear and highly relevant through concrete examples, such as the test with ChatGPT. This made the topic even more engaging and easy to understand. But what truly made a difference was the attention she gave to each participant. Myriam personalized her approach, addressing everyone's needs and questions, and that was a real added value! », Clairanne J.

I really enjoyed the training from a general perspective: - The interactions and the fact that it was a small group of about ten people made it more engaging. - The dynamism of both the training and the trainer. - The addition of external documents and relevant resources. - The live demonstrations on LLMs. - The examples provided by the trainer, the participants, or even spontaneously created to give context to the theory. », Amélie B.

Training Plan

Communication

- Brief writing
- Concept and idea generation
- Ad testing
- Visual creation
- Video creation
- Social media management

Innovation

- Pipeline development
- Concept creation
- Idea development and selection
- Prototype development

Commercial

- Campaign analysis
- Customer profitability
- Execution guidelines
- Promotion effectiveness

Target Audience

This training is designed for marketing professionals with an intermediate to advanced level in digital marketing. Participants should have a basic understanding of digital marketing concepts and be open to learning new technologies to enhance their skills and performance.

Marketing managers aiming to integrate artificial intelligence into their campaigns
Marketing project managers looking to automate certain tasks to increase efficiency
Businesses of all sizes seeking to train their teams in the latest marketing technologies

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a seasoned technical marketing expert with over 15 years of experience. As the co-founder of a specialized consulting firm, she tackles complex challenges in SEO and digital analytics. She is renowned for her ability to simplify intricate concepts using humor and practical examples.