Strategic UX writing
28 January 2025
+
SEO for content writers and strategists
5 February 2025
= 30% discount

Strategic UX writing

Sale
Sablier Duration: 3h30 Niveau Beginner-Intermediate Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

Great products need great words. In this hands-on workshop, we'll explore how thoughtful UX writing shapes experiences, guides interactions, and builds trust with users. In this workshop, you’ll learn the essential principles of UX copywriting, focusing on creating clear, accessible, and user-friendly content that reduces friction and drives conversions.

  • Master microcopy that reduces friction and cognitive load
  • Create clear, accessible content for all users
  • Drive engagement with action-oriented language
  • Implement persuasive, conversion-focused messaging
  • Craft error messages and tooltips that help, not hinder

Transform your products. Empower your users. Make every word count.

Training Plan

  1. Words Matter: The ABCs of UX Writing
  2. Micro Magic: Crafting Copy That Gets Clicks
  3. Break Time: Let Your Brain Marinate
  4. Inclusive Inklings: Writing for Every User
  5. Develop a tone so consistent, Siri will be jealous
  6. UX Writing Survival Tactics: Navigate stakeholders, developers, and platform constraints
  7. A treasure map to further resources to stay up-to-date

Target Audience

This workshop is perfect for anyone involved in creating digital products or experiences who wants to leverage the power of words to reduce friction, improve usability, and drive conversions. Whether you're new to UX writing or looking to refine your skills, this course will provide valuable insights and practical techniques to create more effective, user-friendly content.

This workshop is ideal for professionals looking to master UX copywriting, including:

  • UX/UI designers aiming to craft clear, concise microcopy that guides users through interfaces seamlessly
  • Content strategists transitioning into UX roles, seeking to create user-centered content that enhances product usability
  • Product managers striving to improve user engagement through strategic placement of action-oriented copy
  • Digital marketers focusing on writing persuasive, conversion-driven copy that aligns with user needs and behaviors
  • Web developers and startup founders wanting to implement effective error messages, tooltips, and instructional text to improve overall user experience

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta
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ChatGPT & more : Methods, prompts, processes, and tips ChatGPT & more : Methods, prompts, processes, and tips
Content innovation lab: AI methods for modern copywriting Content innovation lab: AI methods for modern copywriting
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Neurodiverse Teams: Optimizing Your Management and Collaboration Neurodiverse Teams: Optimizing Your Management and Collaboration
SEO Shopify SEO Shopify
SEO for large e-commerce websites or major publications SEO for large e-commerce websites or major publications
Writing accessible web content Writing accessible web content

Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.