Google Analytics 4 - The Basics
5 March 2025
+
Google Analytics 4 - Intermediate-Advanced
6 March 2025
= 30% discount

Google Analytics 4 - The Basics

Sale
Sablier Duration: 3h30 Niveau Beginner Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

Do you have limited knowledge of Google Analytics and want to increase your understanding? Are you transitioning from Universal Analytics to Google Analytics 4 and feeling uncomfortable? Do you want to start on the right foot with your new Google Analytics 4 property? Would you like to review the basics?

This introductory training focused on Google Analytics 4 is for you.

On the menu: review of key concepts related to the functioning of this tool, overview of the new features introduced by Google Analytics 4, tips on how to transition from Universal Analytics to this new version, review of the interface, analysis of essential settings not to miss, and much more.

As Google has announced that Universal Analytics will stop working in July 2023, it is essential that you familiarize yourself as much as possible with this new version of the tool.

Quotes Sign The content of the training provides very good guidelines for using GA4 effectively. Very satisfied. », Valéry L.
Quotes Sign Content very relevant! I deepened my knowledge especially regarding the interface, dimensions, metrics, etc. Without the training, I would have been lost in GA4. Now, I can't wait to use it! », Maude C.

Training Plan

Theoretical and Demonstration Training

During this training, you will learn how to :

  1. Understand the functioning of Google Analytics 4
  2. The differences between this version and Universal Analytics
  3. How to transition from Universal Analytics to Google Analytics 4
  4. Install and set up Google Analytics 4
  5. Analyze the way traffic is acquired
  6. Analyze user behavior on your site
  7. Analyze your audience
  8. Analyze "real-time" data
  9. Beginner conversion tracking

This is to :

  • Increase the performance of your website(s)
  • Understand the navigation behavior of your visitors
  • Define areas for improvement
  • Monitor the performance of your site and traffic acquisition campaigns

Practical Training

This training will include concrete examples and exercises so that you can put the knowledge transmitted into practice.

It is important to have access to a Google Analytics account before attending the training.

Target Audience

This training is suitable for anyone who wants to understand user behavior and improve the performance of their website, as well as Universal Analytics users who are starting with Google Analytics 4. It is suitable for beginners and those with basic knowledge.

Trainer

Augustin Delporte

Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta
Google Ads - The Basics Google Ads - The Basics
Google Ads - Intermediate-Advanced Google Ads - Intermediate-Advanced
Google Analytics 4 - The Basics Google Analytics 4 - The Basics
Google Analytics 4 - Intermediate-Advanced Google Analytics 4 - Intermediate-Advanced
Dashboarding with Looker Studio Dashboarding with Looker Studio
Building an e-commerce strategy Building an e-commerce strategy
Google Ad Grants - The Basics Google Ad Grants - The Basics
Google Tag Manager - Intermediate / Advanced Google Tag Manager - Intermediate / Advanced
Google Tag Manager - The Basics Google Tag Manager - The Basics
Optimizing the analysis of data from Google Analytics 4 Optimizing the analysis of data from Google Analytics 4

Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.