Modern SEO 101: Search in the AI Age

Sale
Sablier Duration: 3h30 Niveau Beginner Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

Designed for curious beginners ready to get more organic visibility and traffic. Learn how to make search engines work for you by creating an organic growth engine. No experience needed – just bring your ambition. In this course, you'll cut through the noise and get straight to the core of SEO success.

 

What This Program Offers

As a technical marketing expert with over 15 years of experience, Myriam Jessier will show you how to:

  • Decode search algorithms and use them to your advantage
  • Implement battle-tested SEO techniques that deliver real results
  • Avoid common pitfalls and outdated practices that waste your time
  • Develop a strategic mindset to stay ahead in the ever-changing digital landscape
  • Learn how to approach generative AI-search

 

Training Objectives

  • Master the fundamentals of modern SEO and generative AI search
  • Develop practical skills to optimize your website for better visibility and organic traffic
  • Learn to create content that satisfies both user intent and search engine algorithms
  • Understand how to measure and analyze SEO performance using key metrics
  • Build a strategic SEO roadmap tailored to your business needs

 

Prerequisites

  • Basic understanding of digital marketing concepts
  • Familiarity with content creation for websites or social media
  • Basic knowledge of Google Analytics and Google Search Console (recommended but not required)
Quotes Sign Very interesting training that allowed me to learn the basics of SEO. The tools offered will be very useful to us. Thanks again! », Virginie
Quotes Sign Very concrete and practical. I really appreciated the content and examples, the interaction of the instructor with the participants. Well done! », Katia

Training Plan

  1. Modern SEO fundamentals: understanding the system
    • How generative AI search really works
    • Debunking common SEO myths
    • Vector embeddings vs keywords
  1. Technical SEO: building a solid foundation
    • Site structure and crawlability
    • Page speed: why every millisecond counts
  1. Creating content that actually ranks
    • Creating content that satisfies user intent
    • On-page optimization techniques that work
    • Leveraging entity relationships in your content
    • Content types, AI-generated content, content length and other important things to be aware of
  1. Weaving links
    • Digital PR tips
    • Ethical link-building strategies
    • Create your own hype with internal links
  1. Local SEO for Canadian businesses
    • Google My Business optimization
    • Local content strategies for e-commerce, B2B and other brands
    • Managing and leveraging reviews
    • Adapting copy to be hyperlocalized
  1. Analytics and reporting: measuring what matters
    • Google Search Console data
    • Identifying and tracking meaningful KPIs
    • Using data to inform your SEO strategy
  1. Optimizing for LLM Search Results
    • Understanding how LLMs impact search
    • Strategies for featured snippets and zero-click searches
    • Adapting content for conversational queries
  1. Putting it all together: developing your own SEO roadmap
    • Creating a prioritized SEO action plan
    • Integrating SEO with your overall marketing strategy
    • Staying updated in a constantly evolving landscape

Target Audience

This course is perfect for Canadian professionals, small business owners, and entrepreneurs who are new to SEO and want to understand how generative AI search works. No prior experience is required – just bring your curiosity about search engines and a desire to make your website work harder for your business.

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta
UX copywriting : Words That Drive User Behavior UX copywriting : Words That Drive User Behavior
Modern SEO 101: Search in the AI Age Modern SEO 101: Search in the AI Age
SEO for Content Writers and Strategists SEO for Content Writers and Strategists
Modern SEO 201: Search in the AI Age Modern SEO 201: Search in the AI Age
AI Marketing: Building a Campaign from A to Z AI Marketing: Building a Campaign from A to Z
ChatGPT - Intermediate : Methods, prompts, processes, and tips ChatGPT - Intermediate : Methods, prompts, processes, and tips
Content innovation lab: AI methods for modern copywriting Content innovation lab: AI methods for modern copywriting
Data Storytelling: the art of showcasing your data for marketing professionals Data Storytelling: the art of showcasing your data for marketing professionals
Neurodiverse Teams: Optimizing Your Management and Collaboration Neurodiverse Teams: Optimizing Your Management and Collaboration
SEO Shopify SEO Shopify
SEO for large e-commerce websites or major publications SEO for large e-commerce websites or major publications
Writing accessible web content Writing accessible web content

Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

Arrow Arrow

Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.