Modern SEO 201: Search in the AI Age

Sale
Sablier Duration: 3h30 Niveau Intermediate-Advanced Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

Level up your SEO expertise with this forward-thinking, advanced course. Building on the fundamentals, you'll dive deep into advanced techniques that will help you outpace the competition and thrive in the era of AI-powered search.

 

What This Program Offers

Master advanced techniques to excel in the Canadian market and prepare for the future of search.

This training builds on your existing SEO knowledge, focusing on advanced strategies relevant to the Canadian digital landscape. Learn how to leverage AI, adapt to user behaviors, and implement technical optimizations that will give you a competitive edge in both local and national markets.

 

Training Objectives

  • Master the fundamentals of modern SEO and generative AI search
  • Develop practical skills to optimize your website for better visibility and organic traffic
  • Learn to create content that satisfies both user intent and search engine algorithms
  • Understand how to measure and analyze SEO performance using key metrics
  • Build a strategic SEO roadmap tailored to your business needs

 

Prerequisites

You should have at least 1-2 years of hands-on SEO experience and be comfortable with basic technical concepts. Bring your experience, your challenges, and your burning questions. Experience with data analysis and common SEO tools is a nice to have.

Quotes Sign A dynamic and highly interesting trainer. A participatory training that was greatly appreciated! Relevant content that I will use in my daily practice. », Anick
Quotes Sign I really enjoyed this training. The balance between the theoretical content and practical advice that is really useful in everyday life was perfect. I come out of it with the impression of understanding the material well but above all, being able to take concrete actions quickly. », Amélie

Training Plan

  1. AI-Powered Search
    • Understanding LLMs and their impact on search algorithms
    • Adapting to multimodal search (voice, visual, video)
  1. Entity-Based SEO and Knowledge Graph Mastery
    • Advanced schema markup and structured data implementation
    • Entity relationship optimization and topic modeling
    • Knowledge Graph optimization strategies
  1. User Intent and Content Strategy
    • Decoding search intent and user behavior signals
    • Creating content that satisfies user intent and ranks well
    • AI-assisted content tactics and workflows
  1. Technical SEO for the AI Era
    • Concrete Core Web Vitals optimization tips from the trenches
    • Edge SEO and serverless architectures
    • JavaScript SEO and dynamic rendering explained
    • How to get technical fixes implemented
    • How to write a good Jira ticket
  1. Prompt Engineering for SEO Productivity
    • Crafting effective prompts for AI-assisted SEO tasks
    • AI-assisted technical SEO audits
    • Enhancing content creation workflow with AI prompts
    • Fine-tuning prompts, handling errors and outputs.
  1. Data & Reporting
    • Data storytelling advice for SEOs
    • GSC data tables and metrics explained for better analysis
    • Trend analysis

Target Audience

This course is designed for SEO practitioners who've moved beyond the basics and are ready to learn more complex strategies. It's ideal for:

  • In-house SEO specialists looking to sharpen their skills and stay ahead of the curve
  • Agency professionals who want to be a bit more confident in their approach
  • Marketing managers aiming to deepen their understanding of technical SEO and AI-driven search

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta
UX copywriting : Words That Drive User Behavior UX copywriting : Words That Drive User Behavior
Modern SEO 101: Search in the AI Age Modern SEO 101: Search in the AI Age
SEO for Content Writers and Strategists SEO for Content Writers and Strategists
Modern SEO 201: Search in the AI Age Modern SEO 201: Search in the AI Age
AI Marketing: Building a Campaign from A to Z AI Marketing: Building a Campaign from A to Z
ChatGPT - Intermediate : Methods, prompts, processes, and tips ChatGPT - Intermediate : Methods, prompts, processes, and tips
Content innovation lab: AI methods for modern copywriting Content innovation lab: AI methods for modern copywriting
Data Storytelling: the art of showcasing your data for marketing professionals Data Storytelling: the art of showcasing your data for marketing professionals
Neurodiverse Teams: Optimizing Your Management and Collaboration Neurodiverse Teams: Optimizing Your Management and Collaboration
SEO Shopify SEO Shopify
SEO for large e-commerce websites or major publications SEO for large e-commerce websites or major publications
Writing accessible web content Writing accessible web content

Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.