Companies, associations, institutions, entrepreneurs, and businesses - we all use the web to showcase our products and services and stand out from the competition. The web has become so ubiquitous in our professional lives that it's essential to use it optimally and know the fundamentals and techniques that increase visibility. Otherwise, you risk putting in a lot of effort for little results. This is where Search Engine Optimization (SEO) comes into play.
In this training, you'll learn the basics of SEO, discover which elements to optimize on your site and outside of it, the importance of local SEO and keyword research, and finally, how to measure and track your results.
The objective of this training is to approach SEO in its entirety by moving from theory to practice by analyzing concrete examples of successful optimization. You'll also receive personalized advice to improve your SEO and strategy.
Objectives :
Topics covered in the training include:
This training is intended for anyone who has knowledge of the fundamentals of SEO and wishes to improve their mastery of the subject and apply concrete techniques.
Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses.