Data Storytelling: The Art of Showcasing Your Data for Marketing Professionals

Private or Corporate Training

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Description And Objectives

The objective of this training is to stage your data with impact, even if you're not a data scientist.

Designed for all web agency specialists and marketing managers, this program delves into the art of structuring, visualizing, and presenting your data in a narrative and compelling manner. Whether you are overwhelmed by an abundance of data or find yourself in the opposite situation with too little data, the key lies in showcasing through data storytelling.

Training Plan

  1. Identify relevant insights in your data.
  2. Learn how to choose the right graph, taking into account cognitive psychology for effective communication.
  3. Create simple yet impactful data visualizations using tools such as Excel, Google Analytics, or Looker Studio.
  4. Develop a strong narrative framework to bring your data to life.
  5. Apply storytelling techniques to any report

Target Audience

This training is intended for all web agency specialists and marketing managers


Myriam Jessier

Web Marketing Consultant

Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses. 

Quotes Sign Myriam keeps us engaged throughout the entire training. She has a strong command of the subject matter, is engaging, and makes us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. She absolutely nails her content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. She demonstrates generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.