Beyond the dashboard: Transforming marketing data into executive buy-in

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Sablier Duration: 3h30 Niveau Intermediate Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

This workshop is for data-curious Canadian marketers who need to review, analyze or prepare reports. Many dashboards and reports fail to impress and get executive approval because of one big problem: data without context is just noise. Learn to cut through the noise and position yourself as a trusted data source in your organization.

The objective is to give you the tools and techniques to turn data into action, even if you're not a data scientist. Learn how to use the power of narrative, visualization, and cognitive psychology to create impactful data stories that resonate with executives and stakeholders. Behind every spreadsheet or dashboard is a story waiting to be told. Drive executive decision-making with the proper approach.

Training Plan

  1. Craft a strong narrative framework. Identify relevant insights in your marketing data and structure them into narratives people pay attention to.
  2. Create impactful data visualizations to share key insights using tools like Excel, Google Analytics, or Looker Studio
  3. Choose visualizations that pack a punch using cognitive psychology to select visualizations that resonate with your audience's brain and boost comprehension.
  4. Build decision-driving dashboards: design dynamic dashboards that enable quicker strategic decisions and risk management, turning "what" into "so what" and "now what."
  5. Apply proven data storytelling techniques to create executive-ready reports that capture attention, inspire action, and get that coveted C-suite buy-in.

Target Audience

This training is designed for all Canadian marketing professionals, including web agency specialists and marketing managers, who want to elevate their data communication skills.

It’s for you if you:

  • You are drowning in a sea of spreadsheets, desperately looking for a way that doesn’t involve using yet another pie chart
  • You're the agency's secret weapon when it comes to data but you want to get better at making sure people understand the numbers
  • You once saw a VP fall asleep or scroll through social media during your presentation

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
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Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.