AI Marketing: Building a Campaign from A to Z

Private or Corporate Training

	Variable date and time
	Location of your choice
	Tailored to your needs
	Tailor-made budget

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Description And Objectives

Designed for marketing professionals, this training has one goal: to help you integrate AI into your marketing campaigns. By leveraging AI tools effectively, you'll be able to streamline your processes, save time, and make your marketing strategies more adaptive.

What to Expect :

How to Achieve a Unique Combination of AI Technology and Human Creativity
Proven Methodologies Broken Down into Digestible Lessons
Hands-On Exercises to Highlight Processes You Should Automate with Concrete Examples
Tips for Perfecting Your ChatGPT Prompts
A Library of Useful Prompts for Various Marketing Scenarios to Help You Increase Efficiency

Training Objectives :

Successfully Merge Your Marketing Skills with the Latest AI Tools

Mapping Processes for AI-Assisted Marketing Content Creation
Developing an Approach to Humanize AI Content
Seamless Integration of AI into Processes to Unlock New Marketing Possibilities and Capabilities
Gaining the Knowledge Needed to Navigate a Constantly Evolving Technological Environment
Modifying or Implementing Optimized Processes to Save Time and Efficiently Scale Your Marketing Efforts
Enhancing Your AI Skills to Stay Indispensable in Your Field

Training Plan

Communication
- Brief Writing
- Concept and Idea Generation
- Ad Testing
- Visual Creation
- Video Creation
- Social Media Management
Innovation
- Pipeline Development
- Concept Creation
- Idea Development and Selection
- Prototype Development
Commercial
- Campaign Analysis
- Customer Profitability
- Execution Guidelines
- Promotion Effectiveness

Target Audience

This training is designed for marketing professionals with an intermediate to advanced level in digital marketing. Participants should have a basic understanding of digital marketing concepts and be open to learning new technologies to enhance their skills and performance.

Marketing Managers aiming to integrate artificial intelligence into their campaigns
Marketing Project Managers looking to automate certain tasks to increase efficiency
Businesses of All Sizes seeking to train their teams in the latest marketing technologies

Trainer

Myriam Jessier

Web Marketing Consultant

Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses.