AI Marketing: Building a Campaign from A to Z

Private or Corporate Training

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Description And Objectives

Designed for marketing professionals, this training has one goal: to help you integrate AI into your marketing campaigns. By leveraging AI tools effectively, you'll be able to streamline your processes, save time, and make your marketing strategies more adaptive.

What to Expect :

  • How to Achieve a Unique Combination of AI Technology and Human Creativity
  • Proven Methodologies Broken Down into Digestible Lessons
  • Hands-On Exercises to Highlight Processes You Should Automate with Concrete Examples
  • Tips for Perfecting Your ChatGPT Prompts
  • A Library of Useful Prompts for Various Marketing Scenarios to Help You Increase Efficiency

Training Objectives : 

Successfully Merge Your Marketing Skills with the Latest AI Tools

  • Mapping Processes for AI-Assisted Marketing Content Creation
  • Developing an Approach to Humanize AI Content
  • Seamless Integration of AI into Processes to Unlock New Marketing Possibilities and Capabilities
  • Gaining the Knowledge Needed to Navigate a Constantly Evolving Technological Environment
  • Modifying or Implementing Optimized Processes to Save Time and Efficiently Scale Your Marketing Efforts
  • Enhancing Your AI Skills to Stay Indispensable in Your Field

Training Plan

  1. Communication
    • Brief Writing
    • Concept and Idea Generation
    • Ad Testing
    • Visual Creation
    • Video Creation
    • Social Media Management
  2. Innovation
    • Pipeline Development
    • Concept Creation
    • Idea Development and Selection
    • Prototype Development
  3. Commercial
    • Campaign Analysis
    • Customer Profitability
    • Execution Guidelines
    • Promotion Effectiveness

Target Audience

This training is designed for marketing professionals with an intermediate to advanced level in digital marketing. Participants should have a basic understanding of digital marketing concepts and be open to learning new technologies to enhance their skills and performance.

  • Marketing Managers aiming to integrate artificial intelligence into their campaigns
  • Marketing Project Managers looking to automate certain tasks to increase efficiency
  • Businesses of All Sizes seeking to train their teams in the latest marketing technologies


Myriam Jessier

Web Marketing Consultant

Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses. 

Quotes Sign Myriam keeps us engaged throughout the entire training. She has a strong command of the subject matter, is engaging, and makes us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. She absolutely nails her content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. She demonstrates generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.