Description And Objectives

Great products need great words. In this hands-on workshop, we'll explore how thoughtful UX writing shapes experiences, guides interactions, and builds trust with users. In this workshop, you’ll learn the essential principles of UX copywriting, focusing on creating clear, accessible, and user-friendly content that reduces friction and drives conversions.

Master microcopy that reduces friction and cognitive load
Create clear, accessible content for all users
Drive engagement with action-oriented language
Implement persuasive, conversion-focused messaging
Craft error messages and tooltips that help, not hinder

Transform your products. Empower your users. Make every word count.

Training Plan

Words Matter: The ABCs of UX Writing
Micro Magic: Crafting Copy That Gets Clicks
Break Time: Let Your Brain Marinate
Inclusive Inklings: Writing for Every User
Develop a tone so consistent, Siri will be jealous
UX Writing Survival Tactics: Navigate stakeholders, developers, and platform constraints
A treasure map to further resources to stay up-to-date

Target Audience

This workshop is perfect for anyone involved in creating digital products or experiences who wants to leverage the power of words to reduce friction, improve usability, and drive conversions. Whether you're new to UX writing or looking to refine your skills, this course will provide valuable insights and practical techniques to create more effective, user-friendly content.

This workshop is ideal for professionals looking to master UX copywriting, including:

UX/UI designers aiming to craft clear, concise microcopy that guides users through interfaces seamlessly
Content strategists transitioning into UX roles, seeking to create user-centered content that enhances product usability
Product managers striving to improve user engagement through strategic placement of action-oriented copy
Digital marketers focusing on writing persuasive, conversion-driven copy that aligns with user needs and behaviors
Web developers and startup founders wanting to implement effective error messages, tooltips, and instructional text to improve overall user experience

Trainer

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a seasoned technical marketing expert with over 15 years of experience. As the co-founder of a specialized consulting firm, she tackles complex challenges in SEO and digital analytics. She is renowned for her ability to simplify intricate concepts using humor and practical examples.