AI Marketing: Building a Campaign from A to Z
20 February 2025
+
ChatGPT - Intermediate : Methods, prompts, processes, and tips
26 February 2025
= 30% discount

AI Marketing: Building a Campaign from A to Z

Sale
Sablier Duration: 3h30 Niveau Intermediate-Advanced Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

Designed for marketing professionals, this training has one goal: to help you integrate AI into your marketing campaigns. By leveraging AI tools effectively, you'll be able to streamline your processes, save time, and make your marketing strategies more adaptive.

What to Expect :

  • How to Achieve a Unique Combination of AI Technology and Human Creativity
  • Proven Methodologies Broken Down into Digestible Lessons
  • Hands-On Exercises to Highlight Processes You Should Automate with Concrete Examples
  • Tips for Perfecting Your ChatGPT Prompts
  • A Library of Useful Prompts for Various Marketing Scenarios to Help You Increase Efficiency

Training Objectives : 

Successfully Merge Your Marketing Skills with the Latest AI Tools

  • Mapping Processes for AI-Assisted Marketing Content Creation
  • Developing an Approach to Humanize AI Content
  • Seamless Integration of AI into Processes to Unlock New Marketing Possibilities and Capabilities
  • Gaining the Knowledge Needed to Navigate a Constantly Evolving Technological Environment
  • Modifying or Implementing Optimized Processes to Save Time and Efficiently Scale Your Marketing Efforts
  • Enhancing Your AI Skills to Stay Indispensable in Your Field

Training Plan

  1. Communication
    • Brief Writing
    • Concept and Idea Generation
    • Ad Testing
    • Visual Creation
    • Video Creation
    • Social Media Management
  2. Innovation
    • Pipeline Development
    • Concept Creation
    • Idea Development and Selection
    • Prototype Development
  3. Commercial
    • Campaign Analysis
    • Customer Profitability
    • Execution Guidelines
    • Promotion Effectiveness

Target Audience

This training is designed for marketing professionals with an intermediate to advanced level in digital marketing. Participants should have a basic understanding of digital marketing concepts and be open to learning new technologies to enhance their skills and performance.

  • Marketing Managers aiming to integrate artificial intelligence into their campaigns
  • Marketing Project Managers looking to automate certain tasks to increase efficiency
  • Businesses of All Sizes seeking to train their teams in the latest marketing technologies

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta
UX copywriting : Words That Drive User Behavior UX copywriting : Words That Drive User Behavior
Modern SEO 101: Search in the AI Age Modern SEO 101: Search in the AI Age
SEO for Content Writers and Strategists SEO for Content Writers and Strategists
Modern SEO 201: Search in the AI Age Modern SEO 201: Search in the AI Age
AI Marketing: Building a Campaign from A to Z AI Marketing: Building a Campaign from A to Z
ChatGPT - Intermediate : Methods, prompts, processes, and tips ChatGPT - Intermediate : Methods, prompts, processes, and tips
Content innovation lab: AI methods for modern copywriting Content innovation lab: AI methods for modern copywriting
Data Storytelling: the art of showcasing your data for marketing professionals Data Storytelling: the art of showcasing your data for marketing professionals
Neurodiverse Teams: Optimizing Your Management and Collaboration Neurodiverse Teams: Optimizing Your Management and Collaboration
SEO Shopify SEO Shopify
SEO for large e-commerce websites or major publications SEO for large e-commerce websites or major publications
Writing accessible web content Writing accessible web content

Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.