Enterprises, associations, institutions, entrepreneurs, and businesses, we all use the web to showcase our products and services and stand out from the competition. The web is so present in our professional lives today that it has become essential to use it optimally and to know the fundamentals and techniques that allow you to increase your visibility. Otherwise, you risk putting in a lot of effort for little results. This is where Search Engine Optimization (SEO) comes in.
In this training, you will learn the basics of SEO, discover what elements to optimize on your site and off, the importance of local SEO and keyword research, and finally how to measure and track your results.
The objective of this training is to cover SEO in its entirety, from theory to practice, by analyzing concrete examples of optimization that have been successful. You can also get personalized advice to improve your SEO and strategy.
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Anyone who wants to improve and master the natural referencing of their website.
Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses.