SEO - The Basics

Private or Corporate Training

Calendar Variable date and time
Marker Location of your choice
Star Tailored to your needs
Currency Tailor-made budget
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Description And Objectives

Enterprises, associations, institutions, entrepreneurs, and businesses, we all use the web to showcase our products and services and stand out from the competition. The web is so present in our professional lives today that it has become essential to use it optimally and to know the fundamentals and techniques that allow you to increase your visibility. Otherwise, you risk putting in a lot of effort for little results. This is where Search Engine Optimization (SEO) comes in.

In this training, you will learn the basics of SEO, discover what elements to optimize on your site and off, the importance of local SEO and keyword research, and finally how to measure and track your results.

The objective of this training is to cover SEO in its entirety, from theory to practice, by analyzing concrete examples of optimization that have been successful. You can also get personalized advice to improve your SEO and strategy.

Objectifs :

  • Comprendre et utiliser le SEO
  • Mettre en place une stratégie SEO
  • Éviter les facteurs bloquants
  • Favoriser l’indexation par les moteurs de recherche
  • Optimiser le SEO on-site et off-site
  • Optimiser son site pour le référencement local
  • Mesurer et suivre les résultats

Training Plan

Topics covered during the training :

  1. Why and how to use SEO?
  2. The importance of mastering your web presence
  3. Indexing and positioning on search engines (Google, Bing)
  4. Optimizing your website and online presence
  5. The importance of content and keyword research
  6. On-site SEO and technical optimizations
  7. Off-site SEO
  8. Local SEO
  9. Tracking and improving your results
Quotes Sign Very interesting training that allowed me to learn the basics of SEO. The tools offered will be very useful to us. Thanks again! », Virginie
Quotes Sign Very concrete and practical. I really appreciated the content and examples, the interaction of the instructor with the participants. Well done! », Katia

Target Audience

Anyone who wants to improve and master the natural referencing of their website.


Myriam Jessier

Web Marketing Consultant

Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses. 

Quotes Sign Myriam keeps us engaged throughout the entire training. She has a strong command of the subject matter, is engaging, and makes us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. She absolutely nails her content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. She demonstrates generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.