SEO for large e-commerce websites or major publications

Private or Corporate Training

Calendar Variable date and time
Marker Location of your choice
Star Tailored to your needs
Currency Tailor-made budget
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Description And Objectives

How to tackle the SEO challenges of large e-commerce websites or major publications?

This course covers the editorial, technical, and promotional challenges related to organic search engine optimization for large-scale websites.

Training Plan

  1. Managing the crawl budget
  2. Technical and editorial guidelines for Google Discover
  3. Internal linking strategy
  4. Google News or Google Shopping guidelines as needed
  5. Monthly analysis method using Google Search Console
  6. Technical SEO basics for large-scale websites
  7. Crawling, indexing, and ranking : practical applications
  8. Index API
  9. Optimizing Core Web Vitals
  10. How to avoid content cannibalization issues

Target Audience

This course is intended for the marketing and/or technical teams of large e-commerce websites or major publications such as press groups.


Myriam Jessier

Web Marketing Consultant

Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses. 

Quotes Sign Myriam keeps us engaged throughout the entire training. She has a strong command of the subject matter, is engaging, and makes us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. She absolutely nails her content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. She demonstrates generosity in sharing her knowledge. », Isabelle P.
Myriam's trainings at Isarta

Isarta Benefits


Our trainers make sure to take into account your needs, your questions and your industry in the preparation of their presentation.


Specialized trainers with solid field experience and proven teaching skills.