Words shape experiences. This workshop focuses on creating clear, accessible, and user-friendly copy that reduces friction and drives conversions. You'll learn to leverage psychology to optimize user journeys and craft microcopy that builds trust and improves usability. Gain insights into aligning UX writing with broader business goals and measuring its impact on key metrics. Come prepared to challenge assumptions and leave with a toolkit for creating high-converting, user-centric copy.
You'll master :
This workshop is ideal for beginners in UX writing, including:
No prior experience in UX writing is required, but basic familiarity with digital interfaces and content creation is helpful.
Myriam Jessier is a technical marketing expert and trainer. Specializing in search engine optimization (SEO), Google Analytics and Google Ads, they head PRAGM, a boutique agency in Montreal. Myriam's objective as a trainer is to effectively simplify technical concepts for professional marketers signing up for Isarta courses. Need to gain expertise by learning techniques, tools and approaches to take your company to the next level? Check out Myriam's courses.
1, carré Westmount, 16e étage, Westmount
Stationnement disponible dans l'immeuble
Métro Atwater - Montréal
Collations, café et thé gracieusement offerts