UX copywriting : Words That Drive User Behavior
28 January 2025
+
SEO for Content Writers and Strategists
5 February 2025
= 30% discount

UX copywriting : Words That Drive User Behavior

Sale
Sablier Duration: 3h30 Niveau Beginner-Intermediate Webcast In Webinar Recording Recorded to listen again Webcam Certificate

Description And Objectives

Words shape experiences. This workshop focuses on creating clear, accessible, and user-friendly copy that reduces friction and drives conversions. You'll learn to leverage psychology to optimize user journeys and craft microcopy that builds trust and improves usability. Gain insights into aligning UX writing with broader business goals and measuring its impact on key metrics. Come prepared to challenge assumptions and leave with a toolkit for creating high-converting, user-centric copy.

You'll master :

  • Psychological principles behind effective digital communication
  • Techniques for creating clear, accessible, and user-friendly copy
  • Strategies to optimize user journeys and reduce friction
  • The art of microcopy that builds trust and improves usability
  • Methods to measure the impact of UX writing on business goals

Training Plan

  1. Words Matter: The ABCs of UX Writing
  2. Micro Magic: Crafting Copy That Gets Clicks
  3. Break Time: Let Your Brain Marinate
  4. Inclusive Inklings: Writing for Every User
  5. Develop a tone so consistent, Siri will be jealous
  6. UX Writing Survival Tactics: Navigate stakeholders, developers, and platform constraints
  7. A treasure map to further resources to stay up-to-date

Target Audience

This workshop is ideal for beginners in UX writing, including:

  • Marketers looking to enhance their digital copywriting skills
  • Junior UX designers wanting to improve their text content creation
  • Content writers transitioning into UX roles
  • Product managers seeking to understand the basics of UX writing

No prior experience in UX writing is required, but basic familiarity with digital interfaces and content creation is helpful.

Trainer

Myriam Jessier

Myriam Jessier

Technical Marketing Strategist & Innovation Consultant

Myriam Jessier is a technical marketing strategist, innovation consultant, and SEO expert with over 15 years of experience. As the co-founder of PRAGM, a boutique consultancy, and leader of Neurospicy, a neurodiverse marketing agency, Myriam specializes in solving complex issues in SEO, analytics, and product development.

  • Judge for European Agency Awards and Global Content Awards
  • Certified trainer for marketers and brand specialists
  • Featured speaker at international conferences including BrightonSEO, Marketing Analytics Summit, and WTS London and Paris Web.
  • Semrush ambassador and lecturer at the University of Strasbourg
  • Trusted advisor to global brands on SEO and digital marketing strategies
  • Miniature sausage dog owner (click here to see her!)
Quotes Sign Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S.
Quotes Sign A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B.
Quotes Sign The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P.
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Training Room

Address 1, carré Westmount, 16e étage, Westmount

Stationnement Stationnement disponible dans l'immeuble

Métro Métro Atwater - Montréal

Nourriture Collations, café et thé gracieusement offerts

Learn more about the room and get directions

Isarta Benefits

Experienced

Specialized trainers with solid field experience and proven teaching skills.

Intimate

In small groups only, allowing you to ask questions.

From the comfort of your home, take part in our interactive webinar!

Effective

Did you follow the live webcast, but would like to watch some part again?

Access the recording during 30 days!

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Refund Policy

Refund Policy
10 days or more before the training date: full refund
Between 9 and 8 days before the training: 50% refund of the registration fee
7 days or less before the training: no refund

Isarta reserves the right to cancel a training session in the event of an insufficient number of registrations. In such a case, the full registration fee will be refunded.

Substitution
Substitutions of participants are accepted free of charge until the course is held.