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Variable date and time |
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Location of your choice |
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Tailored to your needs |
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Tailor-made budget |
Stop guessing which words work. In this 3-hour intensive workshop, you’ll get hands-on with the engine of your own website. Building on cognitive psychology principles and using generative AI tools as accelerators, we’ll audit your pages in real time. You’ll learn to spot the “invisible friction” that drives customers away—and replace it with microcopy that is clear, reassuring, and engaging.
This is a lab-style session: you’ll leave with rewritten copy (done by you with AI), optimized error messages, and a methodology to test your future content.
Training objectives:
Prerequisites:
No design skills required, but participants must arrive with a website or a specific project they want to improve.
Required materials:
Workshop format: 30% theory / 70% practice
This workshop is designed for professionals who can take action on a website or app and want immediate results:
Myriam Jessier is a seasoned technical marketing expert with over 15 years of experience. As the co-founder of a specialized consulting firm, she tackles complex challenges in SEO and digital analytics. She is renowned for her ability to simplify intricate concepts using humor and practical examples.
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Myriam keeps us engaged throughout the entire training. They have a strong command of the subject matter, are engaging, and make us want to learn more and continue with the next training session ! », Frédérique S. |
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A big wow. This trainer absolutely nails their content and delivers it with passion. », Cloé B. |
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The instructor knows how to capture and hold attention. They demonstrate generosity in sharing her knowledge. », Isabelle P. |
