Google Ad Grants - The Basics

Private or Corporate Training

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Description And Objectives

Get Started with Promoting Your Nonprofit Organization with Google Ad Grants.

In this training, you will discover the conditions and steps required to obtain an account of this type. You will also review the specifics related to Ad Grants and Google's requirements for maintaining your account.

Once these crucial points are covered, we will delve into platform operations, campaign creation, ad creation, components, and conversions. We will also focus on keyword research, best practices for their usage, and ad writing.

Finally, we will conclude with some tips to help you effectively monitor and optimize your campaigns.

The goal is to provide you with essential knowledge to set up your account and campaigns and start using the platform effectively and in compliance with Google's expectations.

Training Plan

  1. Specifics of Ad Grants
  2. How to obtain an account of this type and who is eligible
  3. Tour of the tool and interface
  4. Steps and strategy to create a campaign
  5. Functioning of the bidding system
  6. Account and campaign structure
  7. Ad creation and optimization
  8. Keyword research and usage
  9. Utilization of different targeting options

Target Audience

Marketing managers or team members from nonprofit organizations who will be responsible for or supervising the use of a Google Ad Grants account.


Augustin Delporte

Web Marketing Technical Consultant

Augustin Delporte is an expert in Google Tag Manager, certified in Google Analytics and Google Ads.

As a former developer, he has a strong command of the technical aspects of web marketing and e-commerce. His multidisciplinary approach enables him to address a wide range of performance measurement issues.

Quotes Sign Highly qualified and dynamic trainer who perfectly mastered the subject matter. They are able to adapt to the participants' realities. There were many examples related to the material presented. », Mario D.
Quotes Sign The instructor explains very well and takes the time to answer our questions. », Valérie B.
Augustin's trainings at Isarta

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