Google Ads - The Basics

Are you new to the wonderful world of Google Ads and want to understand all that Google Ads offers? Would you like to know how to create a search network campaign to start gaining visibility in an important marketing channel?

This training is perfect for you!

The instructor breaks down the training into two parts so that you can not only understand Google Ads, but also apply best practices to your own advertising campaigns.

It is important to have access to a Google Ads account before taking the training.

Theoretical and Demonstration Training:

1. Introduction to Google Ads and different types of ads
   • Google Search
   • Google Display
   • YouTube
   • Google Shopping
   • Remarketing
2. Understanding when to use Google Ads based on specific needs
3. Learning to create a search network campaign Choosing keywords using various tools
   • Structuring campaigns with proper ad groups
   • Geographic targeting
   • Bidding strategy definition
   • Creating ads Setting up ad assets
4. Understanding the importance of an effective landing page

Practical Training: Creating Campaigns

Throughout the training, we learn to create a campaign in real-time. We go through each step with a real-life example. The instructor will help you identify common pitfalls of the platform.

Anyone who wants to better understand how the Google Ads ecosystem works and who wishes to create campaigns on their own or guide someone in creating their campaigns, or simply wants to have a better understanding of their agency.